As long as one thing persists, it will slowly show its strength. When Futian Automotive and Zero Group jointly issued the “2005 Futian Index†in 2005, it caused strong reactions in the automotive industry and in all walks of life, but many people at that time were full of suspicions about what the index could do. However, when Fukuda and Zero joined forces to issue the "Futian Index" again in 2008, I believe that those who were skeptical would have a 180 degree turn in understanding the index.
The power that leads to this change of attitude comes first from the index itself. The “2008 Foton Index†draws an irrefutable conclusion based on detailed data: China has entered the threshold of the automobile society, but the government and the public have not prepared for the serious consequences that the automobile society may bring. Therefore, the project The team of experts put forward a series of constructive suggestions to solve the negative effects of the automobile society, which will have a far-reaching impact on the decision-making of auto manufacturers, governments at all levels, and the public.
Secondly, the acceptance of the “Fukuda Index†by the media and the public is also due to the fact that various indices have become an indispensable economic indicator in social life, and are often cited by the media, the public and government agencies, and social organizations. The index also has the function of marketing. "Index marketing" has become a new marketing model. In other words, the right to speak on the index has become an important indicator of the competitiveness of the company, and the competition for the index will also become a more advanced form of market competition.
As the saying goes, first-class companies sell standards, second-rate companies sell brands, and third-rate companies sell products. Obviously, the index is a standard that can accurately describe some complex, vague, difficult-to-measure issues or trends in specific social areas. Due to the influence of the stock market culture, people often have an objective, scientific, and neutral impression on the index. Therefore, it is very easy for consumers to have a sense of trust in the brand through “index marketingâ€. By publishing an index, enterprises provide a basis for decision-making on the one hand and a corporate social responsibility image on the other. Once the index issued by the company can be recognized by the industry or even the community, it will quickly become the leading brand of its industry, and it will have the effect of “a couple of jinsâ€.
Multinational corporations are obviously deep in the index. After they came to China, they made this move a real success. In October 2007, the Pizza Hut brand of the world-famous catering group launched the “Pizza Hut Index†in China, claiming to be “China’s first ranking to use the corporate business index as an economic model to build urban consumption power and urban vitality. The purpose is to expand in cities with economic potential in China; Starbucks has also launched the "Starbucks Index" to measure the proportion of cups of coffee with their own cups and to promote their own environmental protection concepts. Of course, there are many excellent companies in China that have launched their own indices, such as China Merchants Bank's "Sunflower Fairchild Finance Index", Yiwu Small Commodity Index, Double Happiness Joy Index, etc., and "Fukuda Index" is one of the industries that has extensive popularity and influence. index.
However, as marketing experts say, "index marketing" can enhance the company's brand image, but this promotion is a long process, it is unrealistic to expect that it will be effective once released. Many internationally-renowned indexes, such as the Dow Jones index, the London Financial Times index, the Nikkei index, the McDonald's hamburger index, etc., have all experienced many years of accumulation before they formed the current degree of authority. From this point of view, Foton Motors announced that it will continue to cooperate with Zero Group and regularly publish the “Futian Indexâ€, which fully reflects the long-term strategic vision of Foton Motor’s senior management.
Of course, we must also see that an index and a list often reflect the manufacturer’s business value orientation and strategic intention behind it. The release of the “Futian Index†actually reveals that Foton Motor intends to use the passenger car market to some extent. Reenacting the "ambition" of the "Fukuda myth". Foton Motors is the largest commercial vehicle manufacturer in China. Relatively speaking, commercial vehicles are a more specialized field, and the degree of social attention is not that high; but passenger cars are different. The media, the public, and the government are all very concerned about how competitors are like clouds and how they can be quickly promoted in the passenger car market. The brand awareness is a major issue for Foton Motor, which is striding toward the passenger car market. Obviously, the “Futian Index†describes a high degree of concern about the level of development of the automobile society. Through the large-scale dissemination of media, the brand influence of Foton Motor will leap to a new level, and the “2005 Futian Index†will be released. This has already been proved.
On the other hand, Foton Motor can also use the "Fukuda Index" research to obtain first-hand information on consumers' consumer psychology and consumer behavior in various parts of China, which is conducive to the more targeted development of Foton Motors in line with Chinese consumers. The demand for passenger car products is of great benefit.
Foton Motor launched "Index Marketing", which has served as a double-edged sword. It is a classic example of marketing.
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan
Wetsuit,Girl Wetsuits Surf,Neoprene Printing Wetsuit,Wetsuit Diving Suit
Huaian Boshi Sports Products Co.,Ltd , https://www.cnboshisports.com