Since the beginning of this year, relying on its brand advantages, Weichai Group has achieved a record high in production and sales, and has frequently updated its historical sales records, becoming a barometer for the Chinese machinery industry.
At present, although the domestic engine market is still in a period of slow recovery, weichai Group's engine sales have reached an early peak. In June, monthly sales exceeded 30,000 units, and in August, current orders have reached 35,000 units. Weichai Group's monthly production records. Among them, the sales of marine medium-speed engines increased by more than 60% year-on-year. Li Jiandong, director of the Weichai Group's main warehouse, told reporters that now Weichai has more than 1,000 machines installed every day, and it is very nervous after 24 hours.
In the past few years, when many companies were busy expanding their production capacity, Weichai Group set its sights on brand building. While developing more than 100 new technologies each year, it also accelerates product updates with two generations ahead of the market. The continuous improvement of fine production control has created the "zero inventory", "zero waste" and "zero defect" "three zeros" goals; the establishment of an after-sales service management on an information system has effectively integrated over 1600 after-sales services. At the same time, we built a Weichai Power Service brand marked by the “Service Shinkansenâ€.
Li Shaohua, assistant to the president of Weichai Power, told reporters that Weichai will fight for capacity when demand exceeds supply, and fight for performance when supply exceeds supply. When the market is booming, users are concerned about whether they can buy a car. As the market is currently in a downturn, users are more concerned about performance and brand. Li Baicheng, general manager of Weichai Marketing Corporation’s truck company, also pointed out that the Weichai brand advantage has created a rapid growth of Weichai in the depressed market.
In the face of the ever-changing market, Weichai Group adopts an “all-weather†market development strategy and vigorously develops emerging markets with differentiated marketing measures, keeping the growth rates in Russia, South America, and Africa above 100%. So far, the domestic engine market share of Weichai Group has exceeded 37%, an increase of 5 percentage points from the beginning of the year.
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