China's auto parts industry goes abroad to enhance competitiveness


The Ningbo auto parts industry started in the 1980s. After 20 years of development, thousands of auto parts production companies are now located in counties (cities). Among them, about 200 are on the scale, and the vast majority are parts for production. , accessories, electronic products. What is even more gratifying is that in recent years, exports of Ningbo auto parts have increased year by year. According to statistics, in the first three quarters of this year, the export of auto parts products in the city was 222.5 million U.S. dollars, an increase of 127.3% over the same period of last year. The auto parts production enterprises gradually withdrew from the dilemma of small scale, weak competitiveness and low technical content, and their competitiveness has been continuously improved.

However, in addition to the products produced by a few companies, the overall technical content of Ningbo's auto parts products is not high, and most of them are simple materials processing. The auto parts category includes parts, accessories, electronics and other service products. Parts are an integral part of the car's functionality, ranging from engines to chassis to screws and mirrors. Among the about 200 auto parts manufacturers in Ningbo, the parts produced include wheel hubs, plastic seals, wiper blades, and axles and other low-tech products. In the list of 50 companies participating in the Las Vegas Auto Parts Exhibition in the city, we can see that the exhibitors of these companies are still dominated by low-tech products, among which no fewer than ten are producing or selling automotive belts, rubber tubes, and oil seals. . Electronic products can be said to be products with higher technical requirements. The automotive electronic products produced by Ningbo companies are mostly concentrated on simple electronic components such as audio, emergency power supply, and light bulbs. For high-precision electronic technologies such as the control system of complete vehicles, Ningbo enterprises are more competitive. Less involved.

As the overall technical content of auto parts products is not high, the enterprises in Ningbo are facing more competitive threats. The first is that the products are mostly non-patented standards and are easy to imitate. A few years ago, many of the old auto parts companies in our city had products that were not patented. They were later picked up by other companies and had to be converted or changed. Low-tech products also led to a number of homogeneous production companies, resulting in fierce competition in the auto parts industry. In an interview in Zhangzhou, an auto parts company executive expressed his unwilling attitude to their current customers. He said: “Now many companies’ products are the same as ours. If the name of our customer is published in the newspaper, we will immediately Faced with the danger of customers being robbed.” Indeed, in various trade fairs, there is considerable room for buyers to choose because there are several or even dozens of companies to choose from. Manufacturers are pushing prices down each other for the market, resulting in increasingly thin profits.

Some long-term corporate executives have been aware of this hidden crisis, they seek new ways to enhance the competitiveness of their products. "Going out" gave them all kinds of unexpected gains.

Ningbo Hengshuai Micro-motor Co., Ltd. has been exporting auto parts for nearly a decade. After participating in the auto show in the United States in 2001, it recognized that foreign customers have strict requirements on the technical and management of auto parts. This strict management is conducive to the promotion of further business. development of. In the past four years, Hengshuai has participated in 10 internationally renowned professional auto parts exhibitions. After communicating with foreign customers, the company has passed professional certifications such as VDA6.1, QS9000, ISO9001 and EMC, and has formed a stable group of customers. In the order contract of Hengshuai Company, the shortest is 4 years and the longest is 8 years, and it becomes the accessories supplier of Peugeot, Citroen, Volkswagen, BMW and other famous brands. Ningbo Jiangbei Baolong Muffler System Manufacturing Co., Ltd. is also an auto parts company that has developed through participation in professional exhibitions. Through participation in international exhibitions, the company's technical staff obtained the latest product information and mastered the popular trend of the product. At present, the company’s four new products developed at the Las Vegas auto show unveiled an international buyer. Welcome. Also in the international exhibition, Baolong Company had a better understanding of the new muffler technology standards and achieved a transition from the Euro II emission standard to the Euro III standard. At present, ArvinMeritor, the world's second-largest muffler buyer, has reached a five-year cooperation intention with Baolong and will purchase several different models of the company's products.

Constantly participate in international exhibitions, and constantly contact and exchange with international counterparts and international buyers. The city's auto parts industry has learned the latest information, advanced technology and technology in this industry, thus improving the quality of its products.

China's auto parts industry will enter the "blowout period"

"China's auto parts industry will enter the 'blowout period' and parts will also enter the international market ahead of the vehicle." At the recent China Western Heavy Vehicle Development Summit Forum, automakers and automotive experts on China's auto industry The outlook for the parts and components industry is generally good.

According to reports, in recent years, the world's auto parts industry has developed rapidly. In 2003, the total volume of international trade reached 1.2 trillion US dollars, and the output value has accounted for 70% of the added value of the auto industry. Last year, China’s auto parts exports amounted to 2.4 billion U.S. dollars. Although it only accounted for 0.2% of the total trade volume in the international market, the development was also relatively rapid, an increase of one-third over the previous year. Sun Bohuai, chairman of the China National Machinery Industry Enterprise Management Association, said: "Although China only eats a small piece of the big cake, it still shows a good growth in China's spare parts industry."

In 2003, with 464 auto parts manufacturers with sales of over 100 million yuan in China, companies with annual sales of over 300 million yuan accounted for 30%, and some companies had annual sales of more than 10 billion yuan. Corporate sales revenue increased by an average of 36% over the previous year, and profit before tax increased by 46%. In particular, the output value of new products reached 13.7% of total sales, an increase of 48% year-on-year.

However, at present, the overall technical level and production scale of China's auto parts still lag behind the international advanced level. Sun Bohuai said that China’s auto parts industry generally has low industrial concentration and weak product development capabilities. Systematization, modularization, and poor supply of electronic products have low technical content in export products. How to survive in the competition and make it bigger, stronger and longer is a problem that China's auto parts manufacturers must face.

Beijing auto market parts quality can not be ignored

The relevant functional departments in Beijing recently conducted a quality inspection of the Beijing auto parts market. The random inspection results show that the quality of auto parts in the Beijing market can not be ignored.

Among the 32 unqualified samples discovered by the industry and commerce departments on spot testing of brake fluid products in the auto parts market, 4 were counterfeit products and 1 was three non-compliant products. The problems are mainly concentrated in: brake fluid contains solid particles, easy to block the brake system pipeline; balanced reflux low boiling point; excessive viscosity at -40 °C, affecting the winter braking effect. In addition, there are many problems in the packaging and labeling of these products, which will seriously infringe on the rights and interests of consumers. In this regard, the Beijing Municipal Administration for Industry and Commerce will implement compulsory exit for unqualified products, and strict market access standards.

According to the results of the quality inspection conducted by the Beijing Municipal Bureau of Quality and Technical Supervision on automotive headlamp products, the passing rate of product quality sampling inspection was 64.1%. The scope of this spot check included several major auto parts cities in Beijing. Samples were spotlighted on 14 models such as Jetta, Beverly, and Accord. `