Selling brand-name tires and doing brand-name dealerships have become the consensus of dealers; establishing long-term strategic partnerships with brand dealers and using modern marketing networks to operate the market are also important steps for tire companies to develop national brands and build China's brand strategy. Recently, the reporter learned from the “Building Manufacturers Strategic Partnership and Creating a Famous Brand Symposium†held by the Marketing Committee of the China Rubber Industry Association that tire companies and distributors have stated that they will strengthen cooperation among manufacturers and jointly cultivate and develop national brands.
With the deepening of the implementation of brand strategy work by the China Rubber Industry Association, implementation of joint ventures has become the need for industry development and market competition. At present, China has become a tire-producing country. In 2003, its tire production reached 155 million, ranking third in the world, and its tire exports reached 45 million. However, China is also a small brand country. In the face of the influx of foreign brands of tire products, most of the domestic products are still in the low-level stage of price competition. Market competition depends on strength and brand, and the brand is product quality, marketing reputation and corporate efficiency. The concentrated expression. Last year, China Rubber Industry Association timely launched the top ten ethnic tire brands. These products have excellent quality, good reputation, and high market coverage, and are representative products of the national tire industry. However, tire companies are also aware that even the best products must be recognized by the market. Therefore, marketing is an indispensable key link in brand building. If a manufacturer wants to create a brand-name product, it must be combined with an excellent distributor. The Marketing Committee of the China Rubber Industry Association currently has 30 marketing member companies. Not only do they have their own business philosophy and good management standards, they also have a certain scale. They have a marketing network with good sales and good financial status and sales. Ability and credibility. Therefore, national brand tire companies have expressed their desire to further strengthen cooperation with these distributors, provide them with more and better marketable products, and strengthen support for their after-sales services so as to increase the prestige and status of products in the market. Bigger market.
Tire companies and distributors also believe that not only tire companies have to create brand names, dealers must also create brand names, and have reached a consensus on the conditions for becoming a national brand tire distribution company.