In the opening chapter of 2004, the price of economical cars fell at the head of the word: Two brands took the lead on the day before New Year's Day to cope with the fierce market competition. On January 5, Sail, which has been the champion of economical sedan sales for three consecutive years since it was listed, became the first mainstream car model to significantly adjust the price/performance ratio in 2004: the 04 new model with the maximum increase of 5,000 yuan was introduced, and the price was also lowered. 1-1.1 million. However, according to a car market interview, it has been found that after the two years since the accession to the WTO, consumers who experienced price fluctuations in automobiles have become more and more astute. They are not only concerned with new configurations and new prices, but also pay more attention to the cost of using the vehicles.
A car is a consumable product. The cost of maintenance and maintenance during use is even higher than the price of the car itself. According to statistics from the Chinese maintenance industry, the proportion of automobile parts and components is generally more than 80% of all costs for car maintenance and repair. This is why, more and more consumers are paying attention to the price of auto parts before buying a car, but in the past few years, people often overlooked this.
Compared with several other brands, the new Sioux 04 release time is later, but less than three days of listing, its cumulative sales will come from behind. As of January 12th, the new Sioux 04 model had an absolute advantage in sales of 4066 units a week, highlighting its attractiveness as a mature brand. Analysis of the industry, in addition to the product's cost-effective, brand maturity, good after-sales service, Sail's competitive advantage is also reflected in its highly competitive parts prices. So why can Sail’s spare parts have low prices? It is reported that Sailou has accumulated 140,000 shares in the past three years and continues to maintain its leading position in monthly sales. Thanks to its large-scale production, spare parts suppliers can effectively reduce the cost of one-piece parts and make Sail low-cost advantages.
According to the introduction of professional assessors of the Traffic Management Bureau and insurance companies, a comparison of the 50 commonly-used spare parts for the 100,000 yuan sedan is made, and Sail has 70% of the low-cost advantage; the price of these parts is added together with a certain Compared with these brands, Sail can save up to nearly 20,000 yuan for car owners. Comparing the prices of the 10 most commonly used accessories (such as three filters, front and rear brake pads, horns, headlights, and spark plugs) among these 50 parts, Sail has already been almost the same as the lowest-priced model of Chinese accessories, Poussin.
In an interview with relevant persons of Shanghai General Motors, he also stated that in addition to the quantity of possession and the advantages of production and sales, the competitive spare parts prices of Sail should be mainly attributed to the “localization†capability of Shanghai General Motors and the implementation of QSTP standards. Global parts procurement system. QSTP Global Sourcing, which is based on the combination of Quality, Service, Technical Technology and Price Price, selects the best parts suppliers globally.
Compared with the new models that have been listed in the past two years, the well-established brands have not only ensured the stable quality of their products and after-sales services, but also the low prices of their spare parts are increasingly becoming a dominant advantage.