Automotive interconnection: less air guns do more practical things

Every year, we will always look back at what we have done in the past year and think about what we should do next year. For the automotive industry in 2014, the most intuitive impression is “living,” and it is appropriate to describe it as “deaf.” At this time, if you want to say something about the 2015 conjecture, that is - the new year is to calm or more noise? After this wave, what is the sediment or bubble?

The answer to the question, the author's hope is that calm, precipitation.

You must understand here that the author is going to sing some counterproductives. Indeed, no matter whether it is a car network or an automotive e-commerce business, 2014 was a year of leap-forward progress, laying the foundation for a revolutionary development of the entire industrial chain of the automobile. This is undoubtedly worthy of recognition, but “Linzi” is big. There are also many "birds" diligently clamoring for their wings.

As a result, when the Internet and mobile Internet quickly penetrated the automotive industry, a large number of startup companies and innovative industries were coming. Surprised, we could also observe such phenomena:

One is to advocate performance.

Remember the "Double 11" War? In 2014, the "Double 11" trenches knocked out early and rang out loud, and the transcripts of the various e-commerce platforms were also amazed. In just 24 hours, pre-sales amounting to several billion yuan and even over ten billion yuan have been realized, and manufacturers and distributors have to be paralyzed.

Although the results are worth celebrating, but after careful consideration, this is a kind of consumer release under artificial operation and promotion methods. However, the abnormal situation does not increase the total market demand. The gorgeous figures cannot bear more profound The significance of this, and as we all know, is that the problem of order conversion rates is ambiguous. However, the e-commerce platform has never tired of “digital competition” and has packed the figures in a gorgeous package, repeatedly and highly publicized on various occasions.

In the field of used cars, I heard that some platforms have deliberately exaggerated the trading figures in order to pleasing investors, and even bought off offline "car bugs" to transform offline transactions into online.

In the post-market e-commerce, such as home maintenance APP, car wash APP, online community platform, various types of car platforms, registered users, active users, order quantity, transaction amount and other data dimensions, the phenomenon of false reporting and exaggeration has become commonplace. There is no shortage of "big words".

The second is to compare financing.

As the profit model is not clear, almost all startup companies in the field of car networking and automotive e-commerce are at the stage of “paying money and making a living”, and the demand for funds is extremely urgent. There is nothing wrong with this, but they gradually form an atmosphere of common sense. However, when a sum of money is plucked, they immediately announce it and show it to the public, lest the world knows it.

Of course, this is not the original intention of all people, but when competitors do this, they are also being “carried out” to do so. There have been business people who said to the author: "Otherwise, morale is weak. What is needed is to make competitors nervous and 'fear of the liver'."

As a result, financing events have become the hottest news. The writer even heard that many of the announced financing amounts were "noticed", and some even exaggerated one-fold, only "a mountain is even higher than a mountain", and the arrogance is even better.

One round of rounds of financing and even the final listing, as if to become the ultimate goal of business and a sign of success. The author wants to ask where the original intention of the venture was?

The third is to exaggerate the model.

Nowadays, various nouns such as O2O, B2B, B2C, C2B and C2C have emerged. In fact, it is very difficult at present to have a best mode that is recognized as the interconnection of cars in a certain area. It is almost at the stage of “fighting” and exploration.

However, the quarrel about the model has not stopped, saying that it is all right. What is more interesting is that some companies are doing their own model of advertising, but they are "drinking the meaning of alcohol," under the banner of the "popular" Internet buzzword, but also want to do other things. In the face of those "ideals" depicted, I also want to ask, "Where" is the "position"? What is "concentration"? What is "sticking to"?

At this new year's juncture, the author would like to say: In 2015, it was time to calm down and work hard. True competitiveness is reflected in real services, and others are nothingness.