Baosteel expands to reduce production costs


As the most powerful steel group in China, Baosteel provides a large number of automotive steels for Chinese automobiles, which can be said to directly affect the production costs and profits of automobiles.

Baosteel's merger and reorganization of the industry under the guidance of the state policy at the same time, on the one hand to further consolidate the rock-solid status of the Chinese steel industry boss, on the other hand is undoubtedly a good news for the Chinese auto industry.

Baosteel Extension

On April 28, Baosteel Group Xinjiang Bayi Iron & Steel Co., Ltd. was formally listed. Baosteel held 69.61% of the shares in Bayi Steel and became the controlling shareholder of Bayi Iron and Steel, marking a substantial progress in the cross-regional asset restructuring of Chinese steel companies.

After Baosteel's holding of Baosteel, the annual output of Baosteel reached 26.15 million tons, and its sales revenue reached 189.5 billion yuan. No one in Baosteel's steel industry in China can be shaken.

In fact, as early as two years ago, the state clearly defined the policy for the development of iron and steel enterprises toward the group, requiring strategic reorganization through strong alliances, mergers and acquisitions, mutual shareholdings, etc., reducing the number of steel production enterprises, and realizing the restructuring of the iron and steel industry. , optimization and industrial upgrading.

In fact, the reorganization of the eight steel also reorganized the Xinjiang iron ore resources and reorganized the geographical advantage to the Northwest Ferry Mine. In recent years, China’s imports of iron ore resources have been effectively restrained by the world’s top three giants. The annual price increase of imported iron ore has brought tremendous pressure to Baosteel Group, which represents the negotiations of the Chinese steel industry, and has also increased. The cost of the Chinese steel industry.

The reorganization of the Bayi Iron and Steel Co., Ltd., to some extent, can be considered as a huge weight for Baosteel Group to negotiate for its future iron ore.

According to Baosteel's annual report, 2007 plans to produce 20.75 million tons of iron and produce 23.27 million tons of steel. According to information, from April 5 to April 7, Bai Keming, secretary of the Hebei Provincial Party Committee, and Fu Zhifang, the deputy governor of Shandong Province, led the officials of Handan City, Shaanxi Provincial State-owned Assets Supervision and Administration Commission, Provincial Development and Reform Commission, and Handan Iron and Steel Group to visit Baosteel Group. Some people think that Shaoguan Steel will be Baosteel's next goal.

The government has spared no effort in promoting the reorganization of the steel industry. On April 27, at the meeting of the steel industry to shut down and phase out backward production capacity, Vice Premier Zeng Peiyan said that the Chinese government encourages large-scale iron and steel enterprise groups in different provinces to carry out joint reorganization and plans to form two or three production capacity to reach 30 million tons by 2010. Grade, several 10 million tons of ultra-large steel enterprise group with international competitiveness.

Reduce vehicle production costs

As a car with large steel consumption, the rapid development in recent years has also led to the rapid development of the steel industry. Among the raw materials for automobile production, the proportion of steel accounts for 60% to 70% of the total consumption. It is estimated that it will consume 21.593 million tons in 2010; the consumption will reach 26.673 million tons in 2015; it will be 25.819 million tons in 2020.

In the early stages of the development of China's auto industry, domestic steel companies were unprepared for the rapid pace of development of China's auto industry, causing the supply of domestic steel products to fall far short of the demand of automotive companies. A large number of automotive steels also need to be imported from abroad, which results in the cost can not be effectively controlled.

With the in-depth development of the automobile industry, higher requirements have been put forward for the supporting industrial production links. In particular, most of the Chinese auto companies have started to adopt domestic steel products in terms of manufacturing costs. According to statistics, the localization rate of auto steel in China has reached more than 90%. Baoshan Iron & Steel announced that 56 automakers in China have adopted Baosteel's auto steel plates, which have broken the long-term monopoly of the domestic auto market. The increase in the localization rate of automotive steel has reduced the raw material costs of automakers.

Since 2002, Baosteel has achieved targeted bulk supply to Nanjing Fiat, Shanghai GM, Shanghai Volkswagen, FAW-Volkswagen, Shenlong Motors, Guangzhou Honda, Aeolus Automobile, Southeast Automotive, Changan Automobile, Sichuan Toyota and domestic buses manufacturers. , including Bluebird, GM Buick, Passat, FAW Audi A6, including many models use Baosteel automotive steel. In 2003, Baosteel successively signed strategic cooperation agreements with SAIC, FAW Group, and Dongfeng Group, and started cooperation with 3 major automobile groups in steel supply, technology development, steel and parts processing, logistics management, corporate management, and automobile sales. Cooperation. In addition, Baosteel already has 15 steel grades that have been certified by the General Motors North American Automotive Headquarters for the production of 45 parts for Shanghai GM mid- to high-end models.

Anshan Iron and Steel and Wuhan Iron and Steel have also become steel supply companies for domestic automakers.

With the prosperity of the Chinese auto industry and the increasing demand for the steel market, foreign steel companies have begun to take advantage of the long-term cooperation with multinational auto giants to seize the Chinese market.

South Korea’s Pohang Steel’s steel plate for direct exports to China has expanded to 200,000 tons, accounting for 25% of the total export volume of its automotive steel plates.
From this perspective, Baosteel's merger and reorganization of Bayi Steel is a good move against overseas steel companies.

Deeply affect car profits

As the most powerful steel group in China, Baosteel provides a large number of automotive steels for Chinese automobiles, which can be said to directly affect the production costs and profits of automobiles.

Dongfeng Peugeot once said that Dongfeng Peugeot has actively raised the localization rate of steel used to reduce production costs in order to ease the impact of the shortage of the international steel market on production.

According to statistics, in 2006 China's auto industry realized a total profit of 70 billion yuan. If the price per ton of steel rises by 200 yuan, the profits of the auto industry will be misappropriated 4 billion yuan, accounting for 6% of the profits of the auto industry in 2006. It can be seen that the increase in steel prices has a great influence on the profits of the auto industry.

Ford (China) stated that because Ford has signed a long-term purchase and sales agreement with steel manufacturers and can purchase steel products at a relatively stable price, the current guarantee of normal production is not a problem. According to Nanjing Automobile Group, more than 70% of the steels currently used in the company rely on domestic steel companies such as Baosteel, Wuhan Iron and Steel and Anshan Iron and Steel. Since they have established long-term relationships with these three companies, they can now ensure smooth supply of raw materials for steel production.

For those companies that have signed long-term stable supply contracts with steel companies, the rise or fall in steel prices does not seem to have a great impact on car profits, but this is not the case for smaller car companies.

Small and medium-sized automobile companies mainly produce small cars or mini-cars. Low-end car manufacturing companies have a relatively large impact due to the high cost of steel and the difficulty in moving upstream and downstream parts costs.

According to statistics, the distribution of steel production costs in automobile companies is roughly: 20% to 40% for parts and components companies, 2% to 5% for passenger car companies, and 10% to 20% for commercial vehicle companies; The average proportion of production costs is 15%.

Future Steel Trends for Automobiles

Senior automotive analyst Jia Xinguang believes that using high-tech technology to transform and upgrade traditional materials can increase strength, reduce component quality, extend life, and save the use of alloying elements.

At present, the giants of the international auto industry have already begun to try aluminum-based steel: Audi A8 and Jaguar are all aluminum bodies; BMW uses aluminum-magnesium engines and aluminum-magnesium wheels.

GM currently uses about 10,000 tons of advanced high-strength steel, which is expected to increase to 120,000 tons by 2010. This is similar to other auto companies. By 2010, in the materials used in General Motors's bodywork, dual-phase steels may account for about 45%, medium-strength steels about 33%, and low-carbon and martensitic steels each about 10%.

While the iron and steel companies in China are merging and reorganizing according to the idea of ​​grouping, they must pay close attention to the international advanced automobile manufacturing process.

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