In 2008, Shaanxi Automobile Heavy Truck Sales and Marketing Target is locked at 80,000 units


According to data released by the China Association of Automobile Manufacturers, the sales growth rate of heavy-duty vehicles in 2007 was 46.63%, and the growth rate of production and sales of Shaanxi Heavy-duty trucks was 84.05%, which again ranked first in the country. In the market segment, Shaanxi Auto Heavy Trucks undoubtedly created the outstanding performance of the high horsepower tractor market share and the growth rate of the dump truck market. Based on the accomplishments in 2007, Shaanxi Automobile Group set a goal of producing and selling 98,000 vehicles in 2008, including 80,000 heavy truck production and sales targets. Recently, Zhang Yupu, chairman of Shaanxi Automobile Group, released the news at the ceremony to produce and sell 60,000 vehicles.

In 2007, Shaanxi Zhongqi once twice raised its production and sales plan, eventually locked in 60,000 production and sales targets, which was 10,000 more than the original plan. Eventually, the cumulative production and sales exceeded 60,000 units, and it successfully entered the first leg of heavy trucks. In 2008, with the completion of Phase 2 of Shaanqi Automobile's assembly production unit, two modern assembly lines that are in line with international standards will be able to achieve 2 offloaded trucks every 7 minutes. Together with the Xi'an Plant, the capacity of Shaanxi Heavy Duty Trucks will exceed 100,000 vehicles. Shaanxi Auto's target of locking 80,000 vehicles is based on the consideration of ensuring the continued delivery of quality products to the market, while leaving sufficient room for the listing of the high-end heavy truck Calderon F3000. At present, in the Shaanxi Automobile Commercial Vehicle Industrial Park, the Hande Axle new plant and the Cummins engine plant have been put into production in batches. The modern first-class, advanced technology of the vehicle frame assembly production unit has been completed, and the main assemblies have been automated and entered the final assembly. The production unit completes the assembly of the vehicle and realizes the design program for efficient production.

In another development, Shaanxi Automobile's "golden industrial chain" will be extended and expanded in 2008. Wei Gang, Deputy General Manager of Weichai Power, solemnly stated at the celebration ceremony of Sichuan Automobile's 60,000 cars that Weichai Power will put Shaanxi Automobile's demand first and fully support the rapid development of Shaanxi Auto. The "National Heavy (Middle) Special Purpose Vehicle Alliance" just established has laid a solid foundation for Shaanxi Auto's special vehicle resources, and at the same time, Shaanxi Auto's special vehicles have been professionally converted and professionally manufactured.

In terms of product promotion, Shaanxi Automobile's 08 DeLong F2000 3 high-reliability fuel-saving heavy truck series has been fully listed. This model is more mature, more fuel-efficient, more reliable, and more environmentally friendly than the China 2 models. It is understood that in 2007, sales of only one model of Shaanxi Auto Delong increased by 284.44%, and created a miracle of the growth rate of the single-model industry for 24 consecutive months. Liu Keqiang, Manager of Marketing Department of Shaanxi Automobile Sales Department, said: “Dragon heavy trucks are China's famous brand products. Since the continuous sales in 2006, some competitors have followed suit, but the technological level and technical level can not be compared with Shaanxi Automobile Delong. Based on the German MAN technology, DeLong heavy trucks are more complex and have a longer production cycle than the heavy truck products based on Steyr technology.In order to guarantee the delivery time, Shaanxi Auto follows the rules of lean management and joins the gold industry chain members such as Weichai Power to coordinate This kind of external superior resources, and through the joint efforts and active efforts of various departments such as production, procurement, and sales, through all-round monitoring of raw materials, parts and components, production processes, sales and service processes, meticulously organized all aspects of production to ensure products The quality is perfect and lays a solid foundation for the production and sales of 80,000 vehicles."

In order to ensure that sales will reach new heights, Shaanxi Automobile will continue to build brand advantages in the service sector in 2008. Since 2006, Shaanxi Automobile has invested heavily in building "big S service" projects. In the past year, the members of the gold industry chain such as Shaanxi Automobile and Weichai Power have collaborated on innovation and formed 3,100 of the world's largest service networks. The joint call center has been able to monitor 1,100 GPS service vehicles at any time and maintain the leading edge of Shaanxi Auto's service brand. . During the 2008 annual meeting of Shaanxi Zhongqi Automotive, Yuan Hongming, Executive Deputy General Manager of Shaanxi Auto, released the “Shaoxin Automotive Service Brand Declaration”, which clearly stated that Shaanxi Automobile must “build China's commercial vehicle first service brand in an all-round way” and Shaanxi Auto “ Big S Service "Project 2 is set to start. In addition, Shaanxi Automobile completed the nationwide 3 heavy truck service network in 2008 and carried out training activities such as after-sales service month and service training throughout the country.

According to analysis by senior experts in the industry, the total production and sales of heavy trucks in China will not be lower than 430,000 in 2008. For Shaanxi Automobile, which is very competitive, the production and sales targets for 80,000 heavy trucks are obviously conservative. It is reported that Shannong Heavy Duty Trucks' orders reached new heights in January this year. The single-day sales record exceeded 430 units, and the monthly sales exceeded 5,000 units, achieving the first month of production and sales.
View related topics: Shaanxi Auto's second-generation triple card debut


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