Valin and Dongfeng Cummins promote strategic cooperation and seek market development


The "Waring-Dongfeng Cummins Market Exchange Conference" was held at Dongfeng Cummins Xiangfan Base. The report on deepening strategic cooperation was released to promote the two sides' in-depth cooperation in the aspects of traction logistics vehicle, market promotion, spare parts service and other aspects. Wang Yanan, marketing director of Valin, and Ma Tianlong, deputy general manager of Dongfeng Cummins, attended the market exchange and delivered an important speech. Nearly 200 people, including more than 50 key distributors from Valin, participated in the market exchange. meeting.

Dongfeng Cummins executive deputy general manager Ma Tianlong made a speech. In his speech, he reviewed the history of the cooperation between the two parties. He said that Dongfeng Cummins has witnessed the growth and growth of the company during the past few years and witnessed the twists and turns in the cooperation between the two parties. Since Valin's Xi'an Dealer Meeting in 2009, he decided to re-establish a cooperative relationship with Valin in order to reach a higher goal of cooperation between the two parties. At the 2010 annual meeting of Valin, through exchanges with Valin dealers, it absorbed many useful suggestions from distributors, improved the products to meet China's national conditions, and completed the development of a 13-liter engine; The system has been restructured to increase the supply of spare parts and drastically reduce the prices of spare parts. Ten spare parts centers will be established in Zhengzhou, Xi’an and Beijing (2 have been completed and 5 are under construction), and service personnel and distributors will be improved. The relationship between. Ma Tianlong expressed that he hopes to reach an overall strategic partnership with the distributors of Valin and Valin through the opportunity of today's market exchange to achieve a win-win situation and common development.

At the meeting, Dongfeng Cummins Application Engineering Department Minister Ding Dinghong introduced the technical features, competitive advantages and improvement of China's Dongfeng Cummins Engineering Co., Ltd.'s engines. For example, the engine of the engineering version improved the low-speed torque to make the power more powerful, and the logistics version of the engine was adjusted. Idling torque makes the operation more fuel efficient, and is resonated with the dealers of the participating companies. Li Lei, deputy general manager of Dongfeng Cummins Marketing Co., and Hu Daojin, truck power division head, also gave a comprehensive and detailed introduction to Dongfeng Cummins' service system and basic business conditions. Li Lei said that Dongfeng Cummins will build service training centers in various regions in the near future and will In the year, a customer-oriented diversified service network was established to more quickly handle problems and improve services, so as to ensure good airlines for the strategic cooperation between the two parties.

In the final summary speech, Wang Yanan, marketing director of Valin, introduced the company's operations from January to May and the history of the two parties' cooperation. Wang Yanan stated that under the strong support of suppliers such as Cummins and national distributors, Valin has achieved remarkable operating results, and achieved nearly 15,000 units of production and sales in January-May. The product structure has been further optimized, basically achieving the company’s business at the beginning of the year. The special vehicles, haulage vehicles, and dump trucks that were determined at the annual meeting each accounted for one-third of the product structure targets. At the same time, our 30,000 heavy-duty truck projects and technical centers were officially started, which further enhanced the company’s production capacity and comprehensive strength. Paved the way. Dongfeng Cummins is one of the earliest partners of Hualing. As early as in 2004, it started cooperation in many aspects, laid a solid foundation for further cooperation in the future, and accumulated beneficial cooperation experience. Today, Dongfeng Cummins has a complete product line that fully satisfies the power requirements of Hualing products. At the same time, Dongfeng Cummins' product and brand advantages are also in line with the strategy of Valin to promote traction logistics vehicles and high-end brands.

Wang Yanan also read out a series of cooperation policies on high-powered engines, traction and logistics vehicles, spare parts support, and extended mileage. He expressed that he should take this meeting as an opportunity not only to carry out marketing cooperation in areas where Dongfeng Cummins has a brand advantage, but also to promote Dongfeng Cummins in areas where the Hualing brand has advantages; And all marketing personnel can seize the historic opportunity of the cooperation between Valin and Dongfeng Cummins to develop the market and make the brand bigger and stronger.
View related topics: Dongfeng Cummins maintains strong growth


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