On May 17, 2011, Yuchai Heavy Industry's May Dealer Conference was held in Tianjin with the theme of “Driven by Confidence, Wings Are Flyingâ€. The meeting recalled Yuchai Heavy Industry's sales performance of excavators for January-April 2011. Yuchai Heavy Industries cooperated with all distributors and achieved a total of 4,529 excavator sales from January to April, an increase of 25.53% year-on-year, and achieved good results. Performance.
Photograph of leaders and guests taking part in the Yuchai Heavy Industry Dealer Meeting
Zhang Shiyong, general manager of Yuchai Heavy Industry, announced the company's Yuchai Heavy Industry's "12th Five-Year Plan" strategic objectives, specific deployment, and business plans for May-December. Yuchai Heavy Industry shall create a strong gold industrial chain by establishing a first-class supply chain, a marketing service network, and an IT information exchange platform. Yuchai Heavy Industries will strive to diversify its products, expand its production capacity, standardize its management, and improve the quality of its personnel, and fully support sales. Zhang Shiyong hopes that the majority of dealers will work side by side with Yuchai Heavy Industry to use confidence as an unlimited force and strive to achieve sales of 30 billion yuan by 2015.
Deputy deputy general manager of Yuchai Bian Dejun said that although the macro economy is advancing in tough times, the construction machinery industry has become more competitive and has encountered high expectations of low growth. However, challenges and opportunities coexist, and it is hoped that all dealers will have confidence and Yuchai. Heavy industry work together to overcome the difficulties and create greater glories. In the aspect of channel construction, channel capabilities have been greatly enhanced through the “Butterfly Program†implemented in 2009 and the “10000 Watch†campaign implemented in 2010. The Bundesliga put forward detailed management of dealers and focused on the golden channel plan (GDP). The goal of the plan is to invest 300 million yuan in 3 years, and 30% of the distributors' comprehensive operational capacity will enter the top 3 of the local market every year. The golden channel plan (GDP) will definitely enhance dealers' confidence and greatly increase Yuchai’s channel capabilities.
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