One day from the south to the north, a day later, the Guangdong commercial vehicle carrier sailed high. On this Monday and Tuesday, GAC Hino held the establishment and lining ceremony at two major bases in Guangzhou and Shenyang. The Hino Heavy Truck 700 series and the Hino Bus were formally put into operation. At this point, China's commercial vehicle market will be added to this aggressive player of Guangqi Hino.
700 series price reduced by 30%
On September 21, Guangzhou Automobile Co., Ltd. and Hino Motor Co., Ltd. held a grand factory completion and production off-line ceremony for 700 series heavy truck production at the Conghua Pearl Industrial Park in Guangzhou. The successful launch of the car will inject new strength into the commercial vehicle market in China, completely changing the history of Guangzhou and Guangdong provinces without heavy truck production capacity.
It is understood that the first phase of GAC Hino Chemical Factory construction area of ​​80,000 square meters, the annual production capacity can reach 20,000 heavy trucks, 30,000 light trucks, with an annual output value of 10 billion yuan. Guangzhou Automobile Group Co., Ltd. and Hino Motor Co., Ltd. began to reach a consensus on cooperation, that is, to adapt the Hino 700 series heavy trucks to the adaptive development of the Chinese market. In the original Hino 700 series heavy trucks, a total of about 1,100 kinds of parts and assemblies, design changes have been made to nearly 840 kinds of parts and assemblies, and the localization rate has also been greatly improved. The GAC Hino 700 series heavy trucks are characterized by high quality, high reliability and cost-effectiveness, which enhances the adaptability of GAC Hino 700 series heavy trucks in the Chinese automobile market.
The 700-series heavy trucks that were put on the market for the first time included tractors, concrete mixers and pump truck chassis. They were powered by 11-liter Hino engines and 13-liter imported Hino engines, with power ranges from 350 to 450 horsepower, and were equipped with a specially designed 9-speed. The 12-speed and 16-speed manual transmissions are divided into 6×4 and 4×2 drive modes. They have a total of 8 models and 28 specifications, and the price ranges from 340,000 to 604,000 yuan. Compared with imported models, the price of the GAC Hino Heavy Truck 700 Series has been reduced by 30%. It has a better price/performance ratio and is more widely adapted to the needs of the market.
Different from other domestic commercial vehicle brands' channel models, GAC Hino's product sales will be combined with the actual situation of China's commercial vehicle market to introduce the commonly used 3S shop sales service model in Japan, and establish a set of “integrated vehicle sales and after-sales services†centered on after-sales services. Service, parts supply "The new Trinity 3S shop sales service network, the effective use of existing resources, to achieve the point and surface, to provide our clients with timely and efficient and thoughtful intimate service. In order to achieve nationwide 24-hour after-sales service, GAC Hino 3S shop after-sales service network has extended to the Pearl River Delta, the Yangtze River Delta, Jingjintang and large-scale mining, oil fields and other major national economic regions, the current scale has reached more than 30, the future It will continue to expand to other regions in the country.
Hino Bus focuses on mid-range and high-end markets
On September 22, Guangqi Hino (Shenyang) Automobile Co., Ltd., Guangdong's first cross-provincial reorganization automobile project, held a grand establishment and new car off-line ceremony in Shenyang Economic and Technological Development Zone.
It is understood that GAC Hino (Shenyang) Automobile Co., Ltd. added a registered capital of 500 million yuan, with a total registered capital of 1.004 billion yuan. Among them, GAC Hino took up 90.2% of registered capital, Shenfei Industrial Group Co., Ltd. accounted for 5% of registered capital, and Xinjiabo MORVILEASSETS LIMITED company accounted for 4.98% of registered capital. The company adopts Hino technology to produce 7-12m large and medium-sized bus series products. It will gradually increase the annual production capacity to 4,000 passenger cars and 5,000 chassis based on the restoration of the existing annual production capacity of 2,000 buses and 5,000 chassis. It will be developed as one of the large commercial vehicle manufacturing bases of Hino Motor Co. and Guangzhou Automobile Group. Chen Jianguo, deputy director of the Industrial Coordination Department of the National Development and Reform Commission, eagerly raised the hope that Shenyang Shenfei and GAC Group have suffered failures on the roads of domestic passenger cars. He hopes that this reorganization can produce more models suitable for market demand.
According to Guo Wuxiong, Deputy General Manager of Guangzhou Automobile Hino (Shenyang), passenger cars produced by Guangri Hino (Shenyang) Co., Ltd. will use passenger transportation as the mainstay, and the price will cover the mid- to high-end market of 600,000-800,000 yuan, providing tourism, group shuttles, etc. In the future, a 3S shop-based channel will be formed. As the factory is still in its infancy, the company will establish itself as a brand target for customers to trust, and strive to achieve high quality, high reliability, and high cost performance. It will create a long-term, excellent, and reliable reputation in the user community. At present, GAC Hino (Shenyang) has more advanced passenger car production equipment and process flow, pioneered the production process of domestic passenger car production, electrophoretic coating production, and adopted the quality assurance system of Hino Motors. At present, key markets will be developed in regions such as South China, Jiangsu, Zhejiang, Beijing, and Northeast where vehicle performance requirements are relatively high. Guo Wuxiong believes that the domestic passenger car market will continue to be in demand and will not be saturated in the short term, while Guangzhou Automobile and Hino (Shenyang) The company will also produce more passenger cars for the consumer market.
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