In today's society, it's hard to deny that light trucks have left a lasting impression on the public—often seen as noisy, slow, and dirty. This perception reflects deeper societal challenges, where economic growth, employment, and people's livelihoods are often compromised in the short term for immediate gains. In China’s automotive industry, the light truck sector is one of the most competitive, yet its development has come at a cost. When we talk about the cost advantages of "Made in China," we rarely consider the hidden price: the degradation of quality of life and the environmental toll.
China’s economy is complex, and it defies simple categorization. This complexity is reflected in the diversity of China’s medium- and short-distance freight solutions. The light truck industry, in particular, showcases a wide range of products—from high-end models like JMC and Qingling, which match international standards in comfort and low emissions, to low-end models such as JAC, Dongfeng, and Fukuda, which are known for being overloaded, low-speed, and high-energy-consuming. There’s also the growing presence of “fighting fish,†or low-speed agricultural vehicles, which further highlight the industry’s multifaceted nature.
While this diversity may be practical now, it may not last. As China moves toward a more harmonious and sustainable society, issues like safety, people's well-being, and environmental protection are increasingly shaping policy decisions. The auto industry is no exception. One company that has consistently embraced the idea of "man-car-environment harmony" is Jiangling Motors. Over the years, this philosophy has driven its steady progress, setting it apart in the light truck market.
In an industry often driven by short-term gains, Jiangling’s commitment to sustainability and human-centric design feels refreshing. A recent interview with Liu Jingxian, a brand manager at Jiangling Motors, shed light on how the company integrates these values into its products.
**Reporter:** Why does Jiangling’s light truck embody "the harmony of people, cars, and the environment"?
**Liu Jingxian:** First and foremost, our focus is on people. Our products lead in safety, comfort, and efficiency in the domestic market. We prioritize human factors throughout the design and manufacturing process. Logistics should serve people, not the other way around. Neglecting people in the process means ignoring the foundation of what we do. Second, we emphasize environmental harmony through fuel efficiency and eco-friendly technology. We aim for both internal and external economies, promoting sustainable development.
**Reporter:** Can you explain the harmony between people and the environment in more detail?
**Liu Jingxian:** People’s concerns center around safety. Our trucks undergo stricter testing than national standards in braking and impact resistance. We don’t encourage overloading or modifications that increase capacity, as they pose serious risks. You often see slow-moving trucks on highways, but you won’t find Jiangling vehicles among them. We promote high-speed, low-consumption efficiency. We’re also planning to add features like ABS and airbags in future models.
Comfort is another key aspect. Jiangling’s air conditioning is renowned in the industry, even outperforming many passenger cars. Ergonomic design, power windows, and parking sensors all contribute to a better driving experience. Since the 1980s, when Jiangling first introduced Isuzu technology, the company has evolved from a basic light truck to a symbol of comfort and innovation. Today, high-end models like JMC are used for medium- and short-distance logistics, reflecting a shift toward safer, more comfortable options.
**Reporter:** What about the environment?
**Liu Jingxian:** Our focus is on fuel efficiency, environmental protection, and long-term sustainability. For nearly a decade, we’ve held fuel-saving competitions, including the famous “10 liters of oil across Hainan.†Our trucks are known for their fuel economy, and we encourage users to verify this through real-world data.
In terms of emissions, Jiangling was among the first to meet National III standards. Cities like Beijing, Guangzhou, and Shenzhen have strict regulations, and many companies can't operate there due to non-compliance. Jiangling, however, leads the way, gaining a strong market presence in these areas. Beyond compliance, we believe it’s our social responsibility to protect the environment. We always go beyond government requirements, striving to reduce our ecological footprint.
Sustainability is also embedded in our products. While our trucks may seem expensive upfront, they offer long-term value through low fuel consumption, minimal maintenance, and high resale value. From purchase to retirement, the overall cost-effectiveness is comparable, but the social benefits are far greater. High-consumption, high-maintenance vehicles are wasteful and harmful to the environment.
**Reporter:** What is the current state of the light truck industry, and where is it heading?
**Liu Jingxian:** I’m confident that the "man-car-environment harmony" concept will shape the future. We hope more manufacturers follow this path, but the industry still has a long way to go. Many truck owners are in early stages of business, with limited capital. They often choose cheaper, less safe options to recover investment quickly, sacrificing safety and quality. This isn’t wrong, but it may not last. As the economy grows, more people will prioritize sustainability and quality.
Jiangling Motors has been a pioneer since 1984, when it introduced Isuzu technology to produce China’s first Isuzu light truck. Over time, it developed its own brands, expanding into pickup trucks, light passenger vehicles, and SUVs. Today, Jiangling is one of the leading bases in China’s commercial vehicle industry.
The JMC series includes models like Kaiyun and Shunda, each tailored to different customer needs. JMC focuses on quality and reliability, while Kaiyun combines style with advanced features. Shunda offers cost-effective, durable options for smaller businesses.
Jiangling also has a comprehensive service system, offering a three-year warranty, over 80 4S dealerships, 50 customer care centers, and 400 service stations nationwide. It follows Ford’s global service standards, ensuring 24/7 support for its customers.
Ethephon, an organic compound, pure is white needle shaped crystal, and industrial product is light brown liquid.
Ethephon is a high-quality and efficient plant growth regulator that promotes fruit ripening, stimulates bleeding, and regulates gender transformation.
Organic Plant Growth Regulator Ethephone 90% TC,Ethephone 90% TC Plant Growth Regulator
TIANJIN LIHE TRADING CO.,LTD , https://www.lihecorp.com