With the gradual disappearance of the mainland's demographic dividend, rising labor costs, and increased competition, LED Taiwanese companies feel that Alexander is living in the Mainland, and his development in the Mainland has also undergone significant changes. In addition, the mainland LED enterprise wings are gradually full, and the gap with the Taiwan LED industry is getting smaller and smaller, and the living space of LED Taiwan enterprises is more squeezed. So, what is the current status of LED Taiwanese development in the Mainland? What will happen to the future development trend?
Ye Guoguang: Taiwan's second and third tier enterprises may disappear. Guangdong Deli Optoelectronics Co., Ltd. Marketing Center Director Ye Guoguang has been working in Taiwan for more than 10 years. He has served as the technical director of Zhenmingli Group and has a good understanding of the gap between the two sides of the technology.
Ye Guoguang agreed with the statement that the upstream and downstream Taiwanese enterprises in the industry are no longer in the mainland. He said that in order to separate the LED chip market in the mainland, LED Taiwan enterprises have introduced flip chip, but there are also mainland chip companies that have begun to roll flip chips. It can be seen that the mainland LED enterprise technology is probably behind the Taiwanese companies for about half a year, and this gap will be Will slowly shrink, may be three months, two months or even a month.
In terms of technology, Taiwan enterprises still have some advantages, but there is no advantage in capacity and market channels. Ye Guoguang believes that the reason for this phenomenon is that many Taiwanese technicians are developing in the Mainland, and the technological gap will be closer and closer. In the long run, LED Taiwan enterprises will encounter obvious difficulties, and finally there may be a result: In the upstream and downstream enterprises of LED, only the revenue of Jingyuan Optoelectronics will be better, because Jingyuan Optoelectronics has already been laid out in the mainland. The scale of Jingyuan Optoelectronics in Taiwan is quite large, and its technology is still ahead of the mainland. For 35 months, the company focuses on the patent of Jingyuan Optoelectronics. Its patents are the strongest in the three places, and the products can be sold to European and American markets, and the mainland chip companies are difficult to achieve. Taiwan's second and third tier companies may slowly disappear. (Carrying / Wu Yanyan)
Ding Ding: Finding Differences In 1990, Dongguan Ding Lighting Co., Ltd. was founded in Dalang Town, Dongguan City, Guangdong Province, China, and officially entered the Chinese mainland market. It has been more than 20 years. Yu Xin, the marketing director of Kangding's brand, told reporters that the owner of Yan Ding Lighting was a Taipei native of Taiwan. He came to China from Taiwan with a technical team and solid technical skills in mold, plating, process and management. Mainland market.
Yu Xin said that the reason why Yan Ding chose to enter the mainland market is because of the market prospects, rich resources and policy preferences of this land. Ding Ding was mainly export-oriented, mainly in the North American market, and sales in the export market have been stable, with a fixed customer base and accumulated rich resources.
In the ancient town, thousands of lighting companies, the competition is fierce, Yu Xin said frankly, only in the marketing policy, product structure and other aspects to find differences in order to expand the market, not only that, but also to target the market, understand the customer's choice, order Not necessarily the biggest but it must be the most suitable.
Yu Xin said that as a Taiwan-funded enterprise, the company has been able to develop stably in the mainland market for decades. The quality of its products is understandable, but it is also inseparable from the R&D team’s research and development for many years. Ten thousand, but it will also change with the changes in the local market, maintain the concept of differentiated development in the transformation, and have the advantage of independent competition in the market of weak meat and strong food to go further.
Sigma: The core technology in Taiwan, the production of the Sigma Technology Co., Ltd. in the mainland was first established in Taiwan, and then officially entered the Chinese mainland market.æ³¢æ ¼çŽ›ç§‘æŠ€æœ‰é™å…¬å¸ FAE engineer Chen Bo explained that Sigma technology has been derived from the development and application of precious metal materials for many years. Regardless of the development of coating materials and packaging wires, Sigma has always invested in research and development. To help customers improve product competitiveness and maintain product technology update speed.
Chen Bo told reporters that Sigma currently has operations centers in Taipei, Taiwan, Kunshan, Jiangsu, Shenzhen, Zhongshan, Zhongshan, and Chengdu, Sichuan, while the core technology is mainly located in Taiwan and produced in Chengdu, Sichuan. As a Taiwan-funded enterprise, Sigma has entered the mainland market for many years. In the middle of the circulation, the difference between Taiwan-funded enterprises and local enterprises in the Mainland has also been found. Chen Bo said that the Taiwanese people's methods and management methods are more rigorous, and the factory management is stricter. The employees must go through strict tests. The internal management, such as product testing and quality protection, is different from the mainland.
Chen Bo revealed that each time a Sigma product is developed, it has to go through four stages: detection and analysis of control quality, microstructure of high-purity alloy materials, and casting. The four stages seem to be simple but after a lot of experimentation, they can be put on the market. In terms of brand promotion, it will advertise on some websites and participate in large-scale exhibitions. However, it is not a must-see for every exhibition. It will choose to participate according to its own needs. Not only will the exhibitions be held, but it will not only speak for itself but also better understand the market dynamics of the industry.
Shengyu: Promoting through exhibitions Li Junxian, general manager of Dongguan Shengyu Electronics Co., Ltd. told reporters that Shengyu Electronics Corporation is located in Taiwan. There are two branches in the Mainland, one is Dongguan Shengyu Electronics Co., Ltd., the other is Jiangsu Wujiang Shengyu Electronics Co., Ltd. It is understood that Shengyu Electronics has more than ten years of experience in exporting, mainly to Europe, the United States, Japan, Southeast Asia and South America. Since the orders in the export market in recent years are not as good as before, in 2012, Dongguan Shengyu Electronics Co., Ltd. fought. It is also entering the mainland market. Li Junxian said that the entry into the mainland market is due to the continuous growth of China's economy, the increasing market demand, and the increase in people's income. The consumption power has also improved. It is a good opportunity for Taiwan-funded enterprises to enter the mainland market.
At present, Dongguan Shengyu Electronics Co., Ltd. mainly promotes the brand and achieves the purpose of sales through participation. Li Junxian revealed that the company has been participating in electronic exhibitions held in many places in China for the past two years: Shanghai, Chengdu, Tianjin, Kunshan, Chongqing, Maanshan, Anhui, and so on. In addition, sales through the Internet platform, the company's official website and Alibaba, the results are good, some customers are through the understanding of the website to promote cooperation.
Conclusion The polarization of Taiwanese enterprises that develop LEDs in the Mainland can be described as serious. Some Taiwanese leading enterprises such as Jingyuan Optoelectronics and Everlight have vigorously deployed the mainland market. However, some Taiwanese enterprises have made small noises in the Mainland, and they are very stingy in investment and channel construction. Regardless of whether it is a large enterprise or a small enterprise, in the past two years, the gap between technology and production capacity of the two sides has narrowed, and the status of LED Taiwanese enterprises in the Mainland has declined, and operating income is not ideal.
Even if the mainland market is a difficult bone, LED Taiwan enterprises have encountered the embarrassing situation of the sandwich layer, but the big cake in the mainland market is still profitable. If LED companies are still unbranded foundries, then Taiwan's second and third-tier companies will slowly disappear, which is the general trend.
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