Lingyun makes "big market" in the auto parts field

From January to May 2014, the main business income of Lingyun Group, a subsidiary of China North Industries Group, reached 4.9 billion yuan, a year-on-year increase of 19.78% and a year-on-year increase of 59.27%. At the end of May 2013, the list of “Top 30 Auto Industry in China” was released. Lingyun Group was selected with 8.3 billion yuan in operating income and strong overall strength. It has become one of the few auto parts to be ordered on the same stage as auto OEMs. enterprise.

These achievements are the vivid implementation of the Lingyun Group's market development and capital operation two-wheel drive, and are the real microcosm of the reform and development of China North Industries Group.

Lingyun Group, the predecessor of Hebei Lingyun Machinery Factory, was founded in 1966 as a military factory in the depths of the Taihang Mountains. In the 1980s, with the transfer of national strategic priorities and the dismantling of all military products, companies fell into a dilemma of having no products and no development funds. So many employees want to eat, how to do?

In order to survive, Lingyun did everything. They produce folding shovels, front and rear axles for bicycles, woodworking furniture, toy pistols, small planes, nails, knit sweaters, ice lollies, chickens, and pigs.

Although the military-to-civilian enterprises are facing difficulties, they have advantages in technology, management, and quality of employees. By chance, Ling Yun learned that the parts of the Tianjin Mini Automobile Factory were to be made domestically, and then tried their best to win the single business. The gross profit was very small and the work was very trivial. However, after organizing research and research, the customer felt that the products produced by the military factory were not different from the imported parts and so they had more livelihoods.

“This not only means that employees have food, but also means that we have entered a wide field of automotive parts production. Although the national car production was less than 500,000 vehicles a year, on the one hand we are optimistic about this market, on the other hand Doing manufacturing is our advantage, and facing the market can win the way for the company.” said Li Xizeng, chairman of Lingyun Group.

In addition to the automotive metal parts segment, Lingyun also found opportunities in the non-metallic parts segment. An industrial pipe company in Australia could not find a partner. Lingyun was looking for rice and the two sides signed a cooperation and development agreement for the natural gas pipeline, but the sales were not good. After many explorations and improvements, Lingyun made use of nylon 11 material to promote the use of small tubes in the automotive industry. At the same time, research and development of PE materials to replace nylon 11 as the natural gas pipeline. This multi-task won both the market and the Lingyun's main product.

Respect for the market has taught Ling Yun a lot. However, the power of capital is the lever and fulcrum for the growth of a company. Over the years, Lingyun has actively explored the path of joint ventures and cooperation. He has also established a joint venture with U.S. General Motors to establish a constant velocity joint company, established a joint venture with Danish Rubber Company to establish a car hose company, introduced foreign investment, created a new product development platform, and complied with the development of the Chinese automotive industry. Needs.

Through a series of capital operations, in 2003, 68 million A shares of Lingyun Group were listed on the Shanghai Stock Exchange and became the first group of weapons companies to enter the capital market. In 2010, Lingyun Stock Company issued 49.71 million shares in non-public offerings and raised 770 million yuan. The renminbi has provided sufficient impetus for Lingyun to fly from 500 million to 10 billion yuan.

With a firm grasp of the market, Lingyun gradually formed a development model of “equity diversification, product serialization, business specialization, and market regionalization”, and focused on the auto parts industry and municipal engineering pipelines, and became the standard developer and industry development. Leader. At present, the group covers five subsidiaries and its business areas cover seven countries including Germany, the Czech Republic, Mexico, South Korea, the United States, and Russia.

In 2012, Lingyun acquired the 100% equity project of Germany's Kaiyide Company, the world's largest car lock company, and completed the equity transaction, becoming the first case of the acquisition of an overseas multinational company in the weapons industry group. With a history of 150 years and more than 840 patents, Kiewide is the world leader in the lock industry and has the largest market share in the world. Since the acquisition, in the overall downturn of the European automotive market, Kaiyide’s operating performance has maintained year-on-year growth. As of the end of May, Kaiyide’s main business revenue has increased by 43.36% year-on-year, and its profit has increased by 35.4% year-on-year.

"Lingyun can come today, but also because we always attach importance to innovation-driven vitality." Li Xizeng told reporters that Lingyun's products must reach the best international level, and compete with international first-rate companies, we must pay attention to independent research and development and technology leadership. In front of the global market, Lingyun has a longer-term future.

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