At the end of November 2010, Michelin Shenyang Tyre Co., Ltd., with a total investment of 1.457 billion U.S. dollars, officially launched the “Environmental Relocation, Expansion and Expansion Project for High-Performance Meridian Tiresâ€. This investment of over 10 billion RMB was the total investment of Michelin in China in the past. 3 times more. Michelin entered China in 1989 and established its first representative office in Beijing. Earlier, Michelin invested a total of only 450 million U.S. dollars in China.
Xia Yifu, president of Michelin Investment Co., Ltd., introduced that Michelin's new Shenyang plant is scheduled to be completed and put into operation in 2014. The annual production capacity will reach 10 million for car and light truck tires, 1.8 million for truck and bus tires, and 295,000 for retreading trucks and passenger cars.
After the project is put into production, most of the tire products produced by Michelin's new Shenyang plant will be high-performance, low rolling resistance green tires. Thanks to Michelin's special process, the weight of car and light truck tires produced at the new plant will be reduced, while the product can still maintain the same load bearing and speed performance. Weight reduction saves both raw materials and reduces the rolling resistance of the tire, thereby reducing the vehicle's energy consumption. Card passenger car tires are all high-performance radial tires, of which more than 80% are high-tech tubeless tires.
The new Michelin plant will introduce and adopt the latest Michelin technology and advanced production technology to further promote the production efficiency and environmental protection upgrade of the Chinese tire industry. Michelin will send 150 experts to Shenyang for installation and commissioning. At the same time, it will train Chinese employees, send 500 employees to Europe and North America to learn and train, and train 3,500 employees in China.
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It is rare for an auto parts industry or even the entire auto industry to invest in a new factory investment project with over RMB 10 billion yuan. Behind such a large investment is Michelin's confidence in the Chinese auto market. As Sunard, Managing Partner of the Michelin Group, said, “With the continued and stable development of the Chinese economy and the continuous growth of car sales, the Chinese tire market is developing very well. Michelin is confident about the future of the Chinese market.†“At present, China has Become one of Michelin's most important markets."
As a strategic project of the Michelin Group, the new production capacity is not the highlight of the new plant in Shenyang. The introduction of high-quality product output, high-tech applications, and advanced management concepts is the result of this large-scale investment project. Attractive place.
The tire products produced in the new factory will mostly be high-performance, low rolling resistance green tires. In addition to the products, the new Michelin factory will introduce and adopt the latest Michelin technology and advanced production processes. For example, the new molding process in the new factory is a manifestation of Michelin's modern manufacturing technology, from tire molding to vulcanization, to the complete automation of the quality inspection process. In addition, the new plant will use a large-scale facility for a one-time refining process, which will greatly reduce the use of energy. The new plant, which occupies about 700,000 square meters, is expected to have only 3,500 to 4,000 jobs, and high-tech automation will be the label of Michelin's new Shenyang plant.
The domestic auto parts industry always gives people the impression of small, decentralized and low-level manufacturing. With the improvement of the national industrial policy threshold and the acceleration of the adjustment and upgrading of international auto parts giants, the competition in China's auto parts industry will become increasingly intense. The pace of structural adjustment will also accelerate.
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