Looking back at the development of the domestic automobile market, Jetta, Santana, and Fukang have undoubtedly occupied an important position, and even said that it was the “oldest†that opened the dream of a typical Chinese family. For more than a decade, the "oldest three" almost monopolized the domestic car market. In the eyes of people, "the oldest kind" has become a symbol and represents an era of automobiles. It is undeniable that the formation of the “three-year old†has its own unique historical background. At that time, there were few models in the domestic auto market, and the choice space for consumers was relatively narrow. Together with the product characteristics of “three-year-old†and people’s desire for the car The combination of various factors has achieved a solid market position for "the oldest three." With the intensified competition in the domestic auto market, the speed of new cars is getting faster and faster. At the same time, a contest between old and new forces has begun. In the confrontation between the old and the new forces, the new automobile drivers in the mid-level automobile market, represented by the Fumeilai, Excelle, and Elantra “new three-sample†models, have performed particularly well. Their strong growth momentum has made peers stand out. Some people say that the auto market is the “new three†type. The time has come. According to the latest statistics, in the “New Third Sampleâ€, the sales volume of Fome in the third quarter reached 14,460 units, an increase of 19% compared with the previous quarter, of which, the number reached 6,047 in September, reaching a record high; the Excelle continued to maintain monthly average in the third quarter. Sales of more than 7,000 units were more robust, while Elantra pushed its September sales to 12,000 units by significantly lowering prices. With excellent sales results, the "new three" once again lead the mid-level auto market. According to industry insiders, there are many models in the mid-level car market, and there are many models that are truly able to achieve a steady state of growth and are always in a sales growth trend. It is a style of the “three years oldâ€. The sales volume of other models of the same class will change with the warm and cold of the auto market, and the volatility of sales will be relatively strong. As for the Toyota Corolla, Peugeot 307 and other models that have been favored by the industry, due to over-priced, cost-effective, overall sales are also tepid. Under the pressure of the "new three-like" and other new auto market forces, the current "three-year" price has already fallen below 100,000 yuan, but it is still unable to recover the decline in its market share. From the cumulative sales volume in the first half of the year, although Jetta’s sales still ranked first, Poussin and Beverly could only be ranked 3rd and 9th, respectively. "Three new samples" turned out, occupying more than half of the mid-level auto market, in fact, is the inevitable development of the market. First of all, the "new three samples" wins the best in the models, and the appearance full of the times attracts the attention of many consumers. Secondly, the "new three samples" are relatively high in technical content, in terms of safety, control, and The comfort level set a new standard for mid-size cars; in the end, the price and maintenance costs of the “new three samples†were moderate, and the price/performance ratio was obvious. To a certain extent, the advantage of the new three samples is actually the winning formula for occupying the market in the “three yearsâ€. However, as the times progress, “three years old†has fallen behind in the new “three new†markets in these areas. Forces, "Jiangshan has talented people," and the "three years old" glory have become increasingly bleak, and "new three kinds of samples" are actively taking the initiative to force the mid-level automobile market. Judging from the current situation, "the new three kinds of "There is still great potential to be tapped. Insiders pointed out that as the symbol of an era, "the oldest kind of" is no longer a beautiful sight, and the new middle-class forces represented by the "new three kinds" will surely use the attitude of subversives. The auto market is gradually gaining a foothold.The replacement of old and new is the inevitable development of the auto market.Of course, this requires a gradual process, but from the perspective of the auto market changes since the beginning of the year, the process of this new and old replacement is accelerating.In fact, whether it is "new "Three kinds" or "the oldest", they can guide the development trend of the auto market in a certain market environment, the key reason is to meet the needs of many ordinary consumers, from the current With the new “three-like†step-by-step sales situation, “new three kinds†has already achieved this. Stylish appearance, advanced technology and configuration, and reasonable prices all satisfy the current average family in China. The need for a transition from the "three olds" to the "three new ones" is already a trend and a market choice.
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