On the morning of December 20, 2010, the 2011 FAW Jiefang Business Conference was held in Chengdu on the basis of the foundation, long-term prospects, grab share, and contending for the first. Dong Chunbo and Xu Xianping, Deputy General Managers of FAW Group Corporation, Wang Lizhi, General Manager of FAW Jiefang Co., Ltd., Party Secretary of FAW Jiefang Co., Ltd. and Deputy General Manager Xu Xianzhi, and hundreds of other liberation agents, service providers and special vehicle partners from across the country attended the conference. , Celebrating annual marketing achievements, and contemplating the 2011 business plan.
In 2010, the medium-heavy truck market showed continuous growth, and the market competition was unprecedentedly fierce. Once again, FAW Jiefang achieved market success in the industry. The market share of liberated brands reached 20.3%. The cumulative sales of liberation medium-duty trucks is expected to reach 260,000 units, and the sales volume will be renewed. A new record high. At the same time, the annual growth rate of up to 56% far exceeded the industry's growth rate by 13%, and achieved a new breakthrough in FAW and the liberation of its own business. In the main product camp of FAW Jiefang, only J6 heavy trucks have created sales achievements of annual sales of over 60,000 vehicles, and have firmly consolidated the market position of heavy truck sales, becoming a benchmark for sales volume and value in the heavy truck market. The liberation of the 11-liter series of products, the Deutz series products and the Liberation J6 special-purpose vehicle series all exhibited a good growth trend, which led to the overall improvement in the liberation market awareness and reputation.
Looking ahead to 2011, FAW Jiefang will continue to promote the spirit of striving for the first, innovation and responsibility, continuously improve product adaptability and competitiveness, increase market share, enhance brand value and profitability, and apply short board analysis and 4P+2S to do solid work. Good market analysis work, implement sales target share management model, strengthen marketing network coverage, introduce agent competition mechanism, improve spare parts service support capability, create greater development for liberating autonomous business, and achieve full and win-win cooperation partners. To this end, FAW Liberation has made clear its 2011 marketing target, and its guaranteed target is to sell 270,000 vehicles (130,000 vehicles in Changchun headquarters and Qingdao truck base, and 10,000 in Liuute), with a market share of 22.5%, and strive for the target. For sales of 280,000 units, the market share reached 23%.
Dong Chunbo, deputy general manager of FAW Group Corporation, thanked the partners for their brilliant cooperation with FAW Liberation in 2010 and their gratitude to the liberation production frontline and R&D team. At the same time, they also combined FAW Group's 12th five-year strategic development planning goals. FAW's liberation marketing system puts forward hopes: By 2015, FAW's liberation sales volume will strive to reach 420,000 units, and the market share of medium-heavy vehicles will exceed 25%. During the 12th Five-Year Plan period, FAW Group will fully support the liberation of new product development, resource allocation, and system capacity building. In the face of the opportunities and challenges of 2011, liberation must take advantage of the situation, maintain market advantage, and further enhance the trial of dump trucks and special vehicles. Production share, actively expand the liberation of J6 product line, improve marketing capabilities, enhance competitive advantage, enhance brand value, and make new and greater contributions to emancipation and further peaking.
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