To meet market demand, US companies Hertz and Enterprise Rent-A-Car have already invested in Chinese car rental companies and are currently raising funds and increasing spending. According to the report, the size of China's car rental market is only about 1/4 of that of the United States.
According to data from Roland Berger Management Consulting, US car rental revenue in 2013 was US$24 billion; as of 2013, Chinaâ€™s entire car rental industry had only 369,000 vehicles, accounting for approximately 0.4% of Chinaâ€™s passenger car ownership, respectively, Japan and the United States. It is 2.5% and 1.6%. The data shows that the Chinese car rental market was about 34 billion yuan (about 5.6 billion US dollars) in 2013, and it is estimated that the revenue will reach 65 billion yuan by 2018.
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