Car purchase yuan Lantern will usher in the first wave of promotional keywords in the car market to buy a car after-sales promotion Spring Festival holiday has passed, Guangzhou auto market dealers also ushered in a start. Compared with the busy exhibition halls before the year, it was only a week or so after the year, there were not many consumers who came to see the car to buy a car. In comparison, the post-sales maintenance and repairs were busy. Although it has not been long before the market opened, but the business is not idle, all kinds of new spring promotional marketing activities worthy of attention, the upcoming traditional festival Lantern Festival, will also become the first promotion after the Spring Festival climax.
After the holiday, the festival was heated and the festival was heated. Just after the Spring Festival, the general public are still trying to adapt to the rhythm of coming back to work from the excitement and rhythm of the Spring Festival. There are not many people who want to go to the 4S shop to see the car. For car dealers, this period of time is also the “transition period†that must be experienced every year. "Most of the 4S stores have booked cars before, and now they have to pick up the cars. Of course, they also have to look at the cars, but they have not recovered to the normal rhythm of the weekdays." A salesperson at the Dongfeng Honda 4S store told reporters.
However, although it is a bit deserted, it is not nothing to do, and many 4S stores are busy preparing for the first promotion in the store. The reporter learned that with the end of the Spring Festival holiday, the traditional festival Lantern Festival is not far away, and each 4S shop regards this festival as the first important promotion opportunity for the Lunar New Year, and they are fully prepared. In terms of market prices, in general, during the off-season, the discounts of major 4S stores were compared with those before the Spring Festival. However, there are still good offers for models with a larger discount rate. Offers such as oil delivery cards, gift packages, and replacement subsidies continue.
There are also some areas worthy of attention in terms of replacement. FAW Toyota RAV4 has a maximum discount of 16,000 yuan, and the current Audi A3 has a maximum discount of 42,000 yuan, which is basically the same as the pre-holiday discount. Market participants expect that after a wave of promotion before the Spring Festival, in general, some of the hot-selling models are not many cars, but it is expected that after a while, when the cars start to arrive in the store, the car will begin to be sufficient.
Link: Post-holiday discount information Express reporter learned from Dongfeng Honda Guangzhou Cheyou Store that during the Lantern Festival, special events were held to replace the highest oil card of 1,000 yuan. In addition, if you purchase XR-V, you can give a spree, and buy Platinum Core to send a gift value of 5,288 yuan.
At the Nanling Audi 4S store, Audi is also preparing to hold special promotions for the Audi Q5, A4L and A6L models at the Lantern Festival. Among them, the Audi A4L standard special edition offers 58,000 yuan, limited to 4 sets; the Audi A6L standard special edition offers 78,000 yuan. Limited to 3 sets; Audi Q5 enters special edition 9.3 fold, limited to 3 sets.
For example, Guangqi Honda Accord has a dealer who can make a cash discount of up to 25,000. The Hankuda of GAC Toyota has always been very low-priced, or has no concessions, and this year is expected to be replaced, so the recent period of time has begun to appear more than 10,000 yuan, it is worthy of attention.
The reporter learned from Guangzhou Nanling Wanzhong FAW-Volkswagen Store that Volkswagen CC currently has a maximum discount of 48,000 yuan (including replacement subsidies and upgrade spree).
The reporter learned from the Fortis Buick store that Buick's all-time models are limited in time promotion. For example, Regal has a discount of nearly 30,000. The highest discount is 50,000 yuan in cash. The best-selling model of Excelle also has a cash discount of more than 20,000.
After the holiday, the maintenance is the busiest compared to most of the 4S shops that seem a bit deserted, and many after-sales repair shops behind the storefront, so that the large and small repair shops and fast repair shops on the market are all more busy. A sales manager told the reporter, "People have just finished the Spring Festival, they have to think about buying a car, but they are not the same after sale. They are peak after the festival."
The reporter learned that after the holiday, many car owners need to maintain and repair the car, and many local dealers also launched various spring after-sales services. The reporter learned from Guangzhou Nanling Mitsubishi 4S shop that the whole after-sales activities will be held for the owners in March. The engine compartment will be sent to the store for maintenance, the tires and batteries will be replaced at zero cost, and the four-wheel balance will be sent. Positioning 20% ​​off; single four-wheel positioning and four-wheel balance 20% discount. The Guangzhou Guangdong Standard “Service Offer†activity will continue until March 30th, for all series of models to carry out decoder fault diagnosis and tire, engine, brake system inspection, and give the owner 10% of the time spent repair and maintenance projects. Discounts, as well as some common spare parts offers. Therefore, it is recommended that the owners can go online to find out when they go to the maintenance and repair, and the 4S shop held by the after-sales activities will have more "number".
In addition, the situation of fare increase for pre-holiday car wash beauty projects has now declined. "It was cheap to wash a car 60 yuan a year ago, and 100 yuan for car washing." Some owners told reporters that because of the expensive car wash before the holiday, they had to endure the car first, and then returned after the holiday. . The reporter learned that due to the general increase in prices in the same city, some group buying activities that were temporarily unavailable are now normal. For example, on the online shopping mall of Guangzhou Shinkansen, the wax water car wash 40 yuan, the cheapest package for waxing once 160 yuan. The prices of other car beauty shops have generally fallen back to normal.
On the card section of Guangzhou 4S shop, the number of cards added to 23 keywords: the process of the card last July, Guangzhou traffic police launched a new convenience measures, the implementation of the commissioned car brand monopoly 4S shop for domestic small and micro bus work, pilot in the car brand store We can handle the registration of small and micro-cars under the 9-seat (including) domestic sales. In this way, the public does not need to run a car management office to buy a new car, and the car is completed in the store, saving a lot of time. It is understood that the Guangzhou traffic police recently added 9 domestically produced car 4S stores on the basis of the original 14 commissioned 4S stores.
It is understood that the public can now handle the new car licensing business in 23 auto brands 4S stores in Guangzhou, eliminating the pain of sports car management. According to the traffic police department, the automobile brand stores in the administrative area of ​​Guangzhou can apply for entrustment to handle the new car business as long as they meet the application requirements. At present, there are 13 automobile brand monopoly 4S stores in the city that have applied for construction. It is understood that there will be more 4S stores to handle the licensing business in the next step, so that more car owners can enjoy the convenience measures.
In-store process 1 Enter the office area, show the identity certificate to the business acceptance window 2 Sign the confirmation information 3 Motor vehicle inspection 4 Registration 5 Select the driving license and registration certificate by the 10 selection 1 method. The motor vehicle number plate 8 can be in the 4S shop, the store can seal the number plate or self-sealing the number plate; or the mail number plate can be mailed at home, and the self-sealing card-making article "fear of fear" mentality is expected to continue to rise. Auction bids for foreign brands Guangzhou license plate bidding prices have risen for two consecutive months! Just like a play that has turned around, the bidding for Guangzhou license plates has risen and fallen since the road. The bidding price of the license plate, which has been declining since September last year, is now rising because of the impact of Shenzhen’s announcement of the limit, and it also tests how the general public chooses. For the Guangzhou car owners who have already entered the Shenzhen license plate, because of the implementation of the national V (national five) emission standards, the Guangzhou brand suddenly became a difficult road.
Since September last year, the bidding price of Guangzhou license plates has begun to decline, and the number of people has become less and less. According to the analysis of automobile insiders, the price of Guangzhou license plate auction has been affected by the objective environment, and it is also more pragmatic and rational with Guangzhou people. At the beginning of the announcement of the limit in Guangzhou, the news of the auction was all the way up because of the news of the limited. However, there has been no news in Guangzhou. The citizens of Guangzhou have also begun to rationalize. Not only have the number of people participating in the auctions been reduced, but the phenomenon of “more porridge and less†has appeared. The number of people bidding for the target at the base price of 10,000 yuan has gradually increased. In December 2014, for example, there were only 5,028 buyers among the 9,528 indicators participating in the auction, and the number of participants decreased by 509 from the previous month.
In addition to the auction and the number of car buyers, many car owners have chosen the foreign card, of which the Shenzhen card is the most common. There are 4S stores that reflect that sometimes half of the new car sales in a month is completed in the form of the above foreign cards. In other words, helping customers to go to foreign cards has become an important new car promotion. "On the last Shenzhen card, it cost about 3,000 yuan, and you don't have to buy a Guangzhou annual ticket. Why not?" A car owner who has already been on the Shenzhen license plate told reporters that he chose Shenzhen brand at that time based on such considerations. So you don't have to wait for the lottery, and you don't have to spend tens of thousands of auction fees. "When you shake the number, you can move into Guangzhou."
However, as Shenzhen suddenly announced the limit and the limit, the situation immediately changed in the opposite direction. Shenzhen has a limited number of cards. Guangzhou citizens who want to go to the Shenzhen brand will no longer have a way. Foshan has taken measures to restrict the citizens of Guangzhou from licensing in the early days. Dongguan and other cities have also been restricted. The choice of foreign cards is becoming less and less. And because the choice begins to decrease, the cost is also increasing. The reporter learned that the card fee on the foreign card has risen from about 2,000 yuan in the past to about 3,000 yuan, and has now risen to 4,000 yuan. There are also people who are ready to buy a car, saying that they don't like the license plates of the third- and fourth-tier cities like Qingyuan and Zhaoqing. "It feels more troublesome." But the news of Shenzhen's restrictions has stimulated the public who are ready to buy a car. "Shenzhen also said that it will not suddenly limit the outside, but now it is not limited? It is difficult to say whether Guangzhou will suddenly limit." A Guangzhou citizen who originally wanted to go to a foreign card, said that he would rather spend more money and buy a Guangzhou license plate is better than fear. In fact, there are quite a lot of people with Mr. Chen’s mentality. In January of this year, the lowest transaction price of Guangzhou license plate 飙 was 12,000 yuan, the average price was 13,137 yuan, an increase of 15% from the previous month; this month continued this trend, a 10% increase from the previous month, from 48 in January to 1 index changed to 50 Competition 1, the average price of license plate bidding indicators exceeds 14,000 yuan. And many 4S shop industry insiders expect that the price of Guangzhou license plate auction will continue to rise; at the same time, many people expressed concern that it is more and more difficult to get on the foreign card, and the bidding price of the license plate has begun to climb again. "It will affect the enthusiasm of Guangzhou citizens to buy a car.
Do you know the upgrade of the five national emission standards?
Key words: China's five standards on the inventory of used cars Recently, the Guangdong Provincial Environmental Protection Agency issued a notice, starting from March 1, 2015, in the Pearl River Delta region to implement light gasoline vehicles national V emission standards. That is to say, starting now, the models below the national V, such as the National IV models that were still sold before, can no longer be listed in the Pearl River Delta region. It can be said that this sudden release of news has caught everyone's attention by surprise.
Citizen: After the Shenzhen brand relocation is too late to implement the national V emission standard, the biggest impact for the general public is to pay attention to the car after buying the car in order to buy the car in accordance with the national V emission standard. But this also affects the majority of Guangzhou car owners who have gone to foreign cards. "Fortunately, my license plate was not photographed last month, otherwise I will not have enough time to move back, not to waste it?" Mr. Long, who works in Guangzhou, told reporters that he planned to take a Guangzhou license plate in February before the Spring Festival. The car that went to the Shenzhen brand moved back to Guangzhou. "It has been shaken for two years, and it is not shaken. I mainly consider that Shenzhen has been restricted. If I don’t take the cards later, it will be troublesome if Guangzhou is limited." What surprised Mr. Long was that he later learned about the implementation of the national V emission standard, which would affect his relocation, because his car is a national IV standard, and can not be used in Guangzhou according to regulations.
Similar to Mr. Long’s situation, it is the Guangzhou owner who has been on the field. For these car owners, because they do not meet the emission standards, if they do not change the new car, it is impossible to go to the Guangzhou card.
Dealers: Limited impact For the majority of auto dealers, due to the implementation of the national V emission standards, there is indeed a certain impact, because many 4S shop inventory vehicles are national IV standards. In fact, for car manufacturers, the production of the national standard V car is no longer a problem. The impact on dealers is how to solve this batch of national IV standard inventory vehicles. According to the notice of the “National V†of the Provincial Environmental Protection Department, the vehicle will be implemented during the transition period of the fifth phase of the national motor vehicle air pollutant emission standard from February 15, 2015 to February 28, 2015. Sales, new car registration, change registration and transfer registration of foreign transfer can still be carried out according to the original standards. Therefore, whether it is the deployment of vehicles and the field, or price cuts, it is also true that dealers will be busy for a while before March 1.
Second-hand cars: After the price cuts into a mandatory national V emission standard, there are also used cars that are directly affected. Since Guangzhou and other cities in the Pearl River Delta can no longer be used for vehicles with national IV and below standards, it can be said that a large number of used cars can only be moved to other places for sale. As a result, as the cost of transportation increases, the price of used cars will inevitably fall. According to the announcement, after July 1st, the whole province of Guangdong will implement the national V emission standard. By then, the second-hand cars can only be moved to the province for sale, which will result in higher costs. In addition, this also means that the owners of the Guangzhou car owners are now driving, and they will face the practice of moving to other places for sale in the future. The cost increase is estimated to fall accordingly.
For the second-hand car dealers, it is also a bleak, because now the second-hand car in the hands of falling prices, and can not afford to sell. Relatively speaking, before July 1, second-hand car dealers can also transfer their cars to cities in the provinces outside the Guangdong Pearl River Delta for sale. Therefore, it is expected that these batches of national IV standard used cars will be three outside the Pearl River Delta. Fourth-tier cities have become "hot" for the time being.
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