According to the data released by the China Association of Automobile Manufacturers, the national auto sales growth rate reached 13.9% in 2013. In 2014, the domestic passenger vehicle market will still grow at an average annual rate of around 10%, and will remain for 3 years. The paint industry as a supporting industry for automobiles will also be developed accordingly.
The automotive manufacturing industry and the paint industry are inseparable. The car is sprayed with paint, not only to form a kind of protective film on the surface of the car body, the car body is not easily corroded, but also can prolong the service life of the car, and at the same time give a beautiful enjoyment.
But car paint is different from other paints. Due to the high price of the car itself, coupled with the year-round experience of spring, summer, autumn and winter, the performance requirements of the paint are extremely high. The car paint must not only have good mechanical properties, good fullness, high gloss, but also adhesion. Good, high hardness, strong scratch resistance and so on.
However, there are still some problems in the development of China's automotive coatings industry, such as the lack of innovative technologies, backward production control technologies, and low level of coating equipment. On the other hand, foreign paint companies are accelerating the grab market share. The current status quo is that the domestically-owned brand-name auto paint companies have a very small market share and the homogenization competition in the paint industry is very serious. This makes domestic auto paint companies' profit margins smaller, and their average profit margin is below 10% for a long time. .
Although China has a large automobile market, but in order to eat more cakes, China's auto paint production companies still need to break through the technical difficulties, conquer consumers with high-quality automotive paint, in order to gain more market share, Get higher profit margins.
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