On September 11, the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) and the China Famous Brand Strategy Promotion Committee jointly announced the first batch of Chinese brand names in the automotive industry. Only five companies, including Foton, Dongfeng, and Liberation, made it onto the list for commercial vehicle brands. Foton Motors was honored with the title of "China Top Brand" for heavy-duty, medium-duty, light-duty trucks, and pickup trucks. This recognition marks a significant milestone, as the once-known "commercial vehicle leader" has now truly become a "first-class commercial vehicle brand."
The selection process was highly demanding. To qualify as a national brand, products must meet international quality standards, lead domestically, hold a strong market share, enjoy high consumer satisfaction, and demonstrate robust competitiveness. According to an AQSIQ official, the criteria also include rigorous quality inspections over the past three years and international competitiveness. As a result, only the first batch of car brands were selected. In recent years, leading companies like Foton have made great strides in achieving advanced international standards through continuous innovation in truck technology. For example, Foton’s Auman Heavy Trucks have even been recognized by renowned German museums as technical specimens.
Foton's success is rooted in its commitment to quality. “We believe that product quality is the foundation of customer satisfaction, and customer satisfaction drives our growth,†said Xiangxiang Wang, Deputy General Manager of Foton Motors. “Through relentless efforts to improve quality, we have earned national recognition and gained the status of a Chinese top brand.†He added, “Foton cars may not be perfect, but our dedication to excellence has earned us the trust of the public.â€
This achievement highlights the growing strength of Chinese automotive brands on the global stage. With increasing focus on quality and innovation, companies like Foton are setting new benchmarks and paving the way for future success. The brand value of Beiqi Foton has reached 22.157 billion yuan, reflecting the confidence consumers and investors have placed in the company.
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