A few days ago, according to overseas media reports, GM plans to invest $12 billion in Cadillac by 2020, hoping to make it a global premium car brand. In addition, Cadillac is planning a luxury model, the sword refers to the Mercedes-Benz S-class.
Cadillac President Johan de Nysschen said in an interview that by 2020, GM will invest $12 billion in Cadillac to build the brand into a leading global luxury car brand. In addition to high investment, Cadillac also plans to gradually fill the model series vacancies, such as SUV or crossover models. Cadillac will also adopt a new design language and propose a compact model for US customers' preferences. Last year, Cadillac sold 400 models in the Western European market. To further expand the market, Cadillac will launch a new compatible model in 2020 and will try out its innovative retail concept.
By 2020, De Nie predicted that Cadillac's global sales could reach 500,000 units. Although Cadillac sold 264,000 vehicles in 2014 and has maintained a steady pace, IHS automotive experts believe that the sales of 500,000 in 2020 will be too ambitious, and the delivery volume will be around 328,000 in 2019.
In addition to the expansion of the car and the engine range, the breakthrough in the luxury car unit will also help the Cadillac brand achieve global success. According to insiders, Cadillac will launch a new luxury model, the competitor directly locks the Mercedes-Benz S-Class, the BMW 7 Series and the Audi A8. This model is mainly for the North American and Chinese markets, or will change the pattern of the German market's top three luxury car units.
IHS Motors expects that the luxury model will be put into production in the near future, and the launch of this flagship model is just around the corner. Analyst Stephanie Brinley believes that the production of this new car will reach 31,000 in 2016.
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