On December 20, 2012, Kumho Tire (China) officially released its business development and operation in the current year in Beijing: as the first year of strategic restructuring of Kumho, it passed various efforts on production, R&D, service and social responsibility. The corporate goal has shifted from a successful market share to a common benign development of the business and the market.
According to Li Hanbiao, chairman of Kumho Tire (China), relying on the international research and development institutions and professional teams that have settled in Tianjin, two new products launched this year, the luxury sports-type LE Sport KU39 tires, cost-effective tires Shu Le Chi (SA01) has been widely recognized and loved by Chinese consumers.
The further improvement of the “VIP Safeguard Policy†has also opened the door to the industry in terms of tire replacement scope and conditions. The “Three Guarantees†time of Kumho Tire was also extended from the three-year period generally adopted by the industry to five years. In addition, Kumho joined hands with the China Peace Development Foundation to establish the “Future Belongs to Children†Fund and care for the growth of Chinese children.
In 2013, Kumho’s business philosophy will be upgraded to “enhance the quality of life of Kumho Tire's benefit-sharing people†and create a healthier and more harmonious development environment for consumers, partners, employees, and society. Jinhu Tire, which has been in the Chinese market for 18 years, now has three major factories in Tianjin, Changchun, and Nanjing, with an annual production scale of 30 million. Established a service network with nearly 200 first-tier dealers, more than 2,500 contracted stores, and more than 5,000 sales stores.
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