"Internet + Agriculture" accelerates the process of agricultural modernization

"Internet + Agriculture" accelerates the process of agricultural modernization

First, speed up the implementation of rural Internet infrastructure construction

We will conscientiously implement the "Guiding Opinions on Accelerating the Construction of High-Speed ​​Broadband Networks to Promote Network Speed-Up and Reducing Fees" issued by the General Office of the State Council, supporting the implementation plan of "Broadband China" and formulating medium- and long-term infrastructure plans, especially to clarify the time nodes for the Internet. Agriculture provides complete hardware support. In accordance with the differences in economic development levels of various regions, we will increase the implementation of the near-term plan, accelerate the advancement of fiber-optic projects into the village, and basically realize broadband villages. Establish agricultural information network interconnection centers of provinces, cities, districts, counties, townships, agricultural parks, farmers' professional cooperatives and agricultural enterprises, and establish agricultural information networks with advanced technology, safety, reliability, powerful functions and perfect performance, and realize the integration of agricultural network resources as soon as possible. Resource sharing has laid a network foundation for China's agricultural information construction. Encourage enterprises to accelerate the development and promotion of low-cost intelligent terminals suitable for farmers' characteristics and improve the level of integrated network information services. Establish a "joint conference system" to strengthen the information exchange and sharing mechanism between the agriculture-related departments, between the government and enterprises, and between enterprises and enterprises, accelerate data mobility, and play a guiding role in agricultural production. Strengthen the construction of agricultural information database, build agricultural big data research and application center based on modern agricultural parks, cover the entire information chain of agricultural big data collection, processing, storage, processing and analysis, and develop and utilize information resources. Incorporate rural e-commerce supporting facilities into the overall planning of new rural construction, and use social capital such as e-commerce enterprises to promote the unique “Taobao Village”.

Second, highlight key links to seize development priorities

(1) Promote the intelligentization of agricultural production. Accelerate the application of information technology such as Internet of Things, cloud computing, big data, mobile Internet in agricultural production, use information technology to promote the upgrading of agricultural industry, and improve the level of modern agricultural development. Promote the application of GIS, remote sensing technology and other technologies in field crop production; promote the application of online monitoring, remote control, remote diagnosis, alarm linkage and other technologies in facility horticultural production; promote electronic ear tags, intelligent identification and wireless sensing The application of technologies in animal husbandry; the promotion of online monitoring, intelligent aeration, intelligent feeding and other technologies in aquaculture; the promotion of global positioning systems or Beidou systems, electronic maps and other technologies in agricultural machinery operations.

(2) Promote the service of the agricultural Internet system. Establish an influential e-commerce platform in China, innovate the business operation mode, and build a cloud farm service system covering new concepts such as cloud farms, rural service stations, waiters, and country goods, and new service methods for agriculture, rural areas, and farmers. From the production, processing, sales to logistics of the entire industry chain services, to achieve personalized customization, intensification, scale, the entire industry chain of agricultural ecological services.

(3) Promote the e-commerce of agricultural products marketing. First, accelerate the promotion of e-commerce in agricultural products. Support various types of new agricultural business entities to develop online transactions and develop e-commerce-oriented agricultural product logistics and distribution. Encourage market entities such as agriculture-related enterprises, farmers' professional cooperative organizations, family farms, and agricultural product wholesale markets to publish information on supply and demand, and open agricultural product marketing online stores in well-known e-commerce platforms such as Taobao and Jingdong. Further enlarge the radiation-driven effect of the existing agricultural product e-commerce platform, support the construction of Taobao Pavilions everywhere, and implement the support policies for the agricultural products e-commerce “Thousands of Towns and Villages”. The second is to develop agricultural products in the same city. Support and guide the agricultural products wholesale market, modern agricultural parks, family farms, agricultural production bases and other powerful agricultural market entities to build their own online stores, and carry out the same city distribution to meet different levels of market consumption needs. The third is to innovate the network marketing model of agricultural products. Explore the use of new information technology and mobile logistics systems such as mobile Internet and Internet of Things, and innovate rapid, short-distance, and low-link new agricultural product circulation methods to achieve rapid and safe circulation of agricultural products.

The third is to integrate resources to promote Internet agriculture to become bigger and stronger.

(1) Network platform integration project. Focusing on agricultural production, through the information flow, we will open up the agricultural industrial chain including agricultural resources supply, agricultural finance, agricultural production, and agricultural products circulation processing and consumption, etc., to form a perfect agricultural Internet ecosystem and improve the efficiency of the agricultural industrial chain. Integrate the agricultural product network marketing platform established by the government or the private sector within the province to build an open platform with strong influence and radiation, and enhance the effect of the Internet on agricultural development.

(2) Construction of rural cold chain logistics system. We will improve and improve the “green channel” policy for agricultural products to ensure that agricultural products are fast and accessible. Give full play to the circulation and warehousing function of the existing agricultural product wholesale trading market system, and improve the level of cold chain facilities and build regional cold chain centers in the parks adjacent to the roads and ports. Encourage multiple parties to invest in cold chain transportation and jointly build a sound cold chain logistics system.

(3) Rural leisure experience tourism project. Agriculture itself has the versatility of production, life, ecology and culture. It uses the convenient and fast function of the Internet to expand the multiple functions of derivative agriculture, and explores the local characteristics and culture of the country from the perspectives of leisure and entertainment and participation experience. Relying on the unique resources of each region, we will actively develop a special experience tour, highlighting the essence of rural tourism featuring rural tourism, ecological leisure, cultural experience and old-age health.

The fourth is to build a promotion mechanism for Internet agriculture.

(1) Constructing the “Ecological Agricultural Park – New Management Main Body – Farmers” Internet Agriculture Transmission Mechanism. Taking the existing modern agricultural park as the core platform, through the research and development, manufacturing and application of Internet of Things technology, we have gained experience and played a role as a model service for new cooperative entities such as agricultural cooperatives, family farms, and large-scale breeding households, and promoted the application of thousands of farmers. Form a close Internet agriculture promotion mechanism.

(2) Establish a service network. Plan the “Internet Agriculture” action plan as soon as possible to highlight the development and application of core technologies such as the “Internet of Things” and “Cloud Computing” in the agricultural sector. Encourage relevant enterprises to focus on cutting-edge and key technologies such as agricultural sensors, Beidou satellite agricultural applications, agricultural operations, agricultural intelligent robots, and fully automatic intelligent plant factories. Support the Internet agricultural high-tech projects such as the integration and application of agricultural Internet of Things technology in the National Agricultural Science and Technology Park, overcome core technologies, seize the commanding heights of the industry, and build a demonstration base for agricultural Internet of Things applications, which is replicated and promoted in many business entities.