"Lightweight" Triggers an Engine Market Distortion


On May 28, Chery’s high-end light truck product green card formally went offline, and a signing ceremony for strategic cooperation between Chery and Cummins was held. The two sides promised to carry out forward-looking and multi-level strategic cooperation in the field of diesel engines. It is not surprising that Chery and Cummins team up with the Cummins ISF2.8 diesel engine, which will undoubtedly increase their competitiveness.



After Changan, Shuguang, and Chery entered the light vehicle market, the layout of the engine was also put on the agenda. These new entrants made the original lighter diesel engine market more competitive, and also made comparisons between various forces. Change has occurred. "Frozen feet are not a day's cold", the light diesel engine market will evolve into what kind of situation is currently not yet conclusive, but the light diesel engine industry has already pulled off the shuffle.


Cummins light machine sought after



It is not easy for the new army of the industry to do high-end products, and it must meet the high-end standards and requirements from the configuration, performance, and quality. According to the published data, the Kai Rui Green Card is divided into two models of two tons and three tons, and there are three basic types, comfort type and luxury type. The three-ton model is larger than the two-ton model and has a wider cab, longer wheelbase, and a longer profile and box size, both of which match the Cummins ISF series. Choosing cooperation with Cummins on the powertrain is undoubtedly the first step in the creation of a high-end light truck by the Karei Green Card.


Coincidentally, last year, Changan Automobile and Cummins (China) Investment Co., Ltd. signed a strategic cooperation framework agreement on cooperation in the field of light vehicle diesel engines. Song Jia, vice president of Changan Automobile, stated that the cooperation with Cummins Power will surely make the Changan Automobile Light Vehicle Division expand its product lineage under the guidance of the Chang’an Automobile Headquarters’ strategic thinking of building the Chang’an system and win more. Market opportunities. "CV News" reporter learned that Changan has always wanted to enter the light vehicle market, especially the high-end light car market, and set up a light car division for this purpose. The acquisition of Yunnei Power and cooperation with Cummins is precisely to solve the problem of light car power source. .



Huang Hai also intends to enter the light vehicle market. According to sources, the Yellow Sea is very optimistic about the European light passenger market, and has launched the European light passenger Ruitu, but not officially off the assembly line. This light passenger is likely to match the Cummins ISF series engine. The reporter also learned from the related person in charge of Futian Cummins that Futian Cummins has achieved the matching of light vehicle products from Futian Oumac, Ao Ling, Chery, Chang'an, JAC, and Shuguang and gradually became the supporting main force.



Why do these companies choose to cooperate with Cummins?


Experts in the industry told reporters that the homogeneity of light diesel engines is relatively serious at present, especially for mid- to low-end products, which makes it difficult for light-duty vehicles to embody differences, and also reduces entry barriers. With the trend of emission upgrades and high-end development of light vehicles, more and more companies are realizing that they must plan their own powertrains, especially high-end products. New entrants are unlikely to invest heavily in building engine production lines. Choosing to cooperate with engine manufacturers is also a matter of course.



Domestic enterprises accelerate the layout



“In the implementation of State III, various companies have already laid out their engine products, but because of the strict implementation of State III, this trend is not obvious. The process of upgrading diesel engines has also slowed down, and the grade is still relatively low.” An industry source said.



At the National IV stage, it was more difficult to meet the emission requirements of some older technologies that were relatively old, and upgrading was even more urgent. Some powerful companies have already made reserves. The OEMs have planned the stage III and stage IV diesel engines. The independent engine factory has also introduced the corresponding products through the introduction of technologies, cooperation and research and development. However, either way, high-end products All in the planning.



For Cummins, this is an opportunity; for domestic engine manufacturers, this is an opportunity as well as a challenge.



On May 23rd, the 100,000th engine of Foton Cummins went offline and it entered a new stage of development three years after its establishment. At the same time, Foton Cummins achieved its first turnaround since it went into production. This is inseparable from the steady growth of the domestic high-end light vehicle market.



With the acceleration of urbanization in China, the demand for short-distance transportation between urban areas, between urban and rural areas, and between cities is growing rapidly. Users' demands and affordability for efficiency, fuel economy, and comfort are also constantly increasing. The more obvious the trend is. Moreover, due to the high prices of such products, the demand of user groups is relatively stable and is less affected by the external environment. When the low-end product market declines, the mid-to-high end market is rather stable.



It is precisely because of this that OEMs have entered and actively search for available engine resources. In terms of light trucks, in addition to its own 4DA1 diesel engine, JAC has introduced the Maxxforce series of light diesel engines in cooperation with Navistar; Dongfeng Kaipute has matched the Dongfeng light engine plant's ZD30 and Cummins series; Futian has acquired Futian's environmental protection power. Futian Cummins, a joint venture with Cummins, is also gradually forming a climate.


In terms of light passengers, both the veteran Nanjing Iveco and Jiangling Transit, or the new entrant Jianghuai Xingrui, SAIC Chase, Dongfeng Yufeng, or Changan Lightbus and Huanghai Ruitu unveiled, have all made engine resources. Reserve.



Future market will shuffle



"The future pattern is still not good, but shuffling is inevitable. In addition to Cummins two light engines, FAW Deutz Diesel, Dongfeng ZD30, Zhachai's NGD 3.0 series, Jiangling engine, Shangchai's VM series and other engine competition The power is also very strong, and Yuchai's strength in light engines is well-known. The competition among these products will have an impact on the current market structure.” The industry insiders said.


It is worth noting that OEMs are now paying more attention to the engine products in the planning system, or introducing technologies, or acquiring mergers and acquisitions, or joint ventures and cooperation to achieve the development of lighter diesel engines to lower emission levels and higher platforms. For example, SAIC MAXUS Datong matched the Shangchai R-series diesel engines. This series of products was mass-produced in September 2011. It is a small-displacement diesel engine newly developed by Shanghai VMC after the addition of SAIC Motor to SAIC Group, which can fully meet the requirements of the State IV and the State. V emissions requirements. The person in charge of the JAC engine also said: “We only have JAC Shuailing Light Trucks. Last year, the growth rate of the Suzuki light truck market was very high, with a growth rate of approximately 60% to 70%. This part of the growth rate is also the product of this diesel engine. growth rate."



“This is a general trend. The 480, 485, and 490 series engines that are widely used at present are difficult to upgrade, and even if they meet the national IV standards, the cost will increase substantially. For cost control and avoiding being restrained, the automakers have acquired mergers or self- The intention of the engine." Industry sources told reporters.



But the coin also has two sides. "As a new army such as Kairui, the self-built engine production line may not be worthwhile, so it's worth considering how to calculate it. Choosing to cooperate with Cummins, although the purchase price may be more expensive than the Futian system, it takes into account the initial sunk costs. If you don't reach a certain scale for sharing, self-construction will cost you more,” he said.



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